IGA | Insights

IGA Learning Bites: Duncan Hines’ Perfect Size for 1

Written by Jessica Vician | Sep 20, 2018 4:03:51 PM

Introducing IGA Learning Bites—a video training series that delivers category insights and merchandising and marketing tips around new Red Oval Partner products. First up? Duncan Hines’ Perfect Size for 1, a microwavable, single-sized mug cake with 15 percent growth month to month since its introduction.

Sponsored by Pinnacle Foods