IGA Partners With The American Egg Board

IGA is egg-cited to announce our newest Red Oval Partner: the American Egg Board (AEB), the U.S. egg industry’s national marketing organization.

The partnership will help the AEB get in front of shoppers at the over 2,000 U.S. retail grocery stores in the Independent Grocers Alliance and deliver egg education and marketing resources to IGA retailers. From nutritious recipes to social media content, these resources aid the AEB’s mission to support America’s egg farmers and increase demand for eggs and egg products. For IGA retailers, this partnership brings new insights, content, and exclusive programs to help capture shoppers’ attention and sell more fresh, nutritious food to the communities they serve.

“The American Egg Board first and foremost serves America’s egg farmers,” said Emily Metz, president and CEO of the American Egg Board. “Part of our service to our farmers involves educating the American public on the benefits of eggs in their diets and in their lives. With IGA’s commitment to supporting local farms and offering the freshest foods available, this partnership is an excellent opportunity to reach shoppers who value America’s farmers and show them how eggs can benefit their lives.”

With shoppers expressing their desire for local, fresh items to feed their families, IGA retailers are already dedicated to Local Equals Fresh merchandising and sourcing. This partnership will extend the work IGA is doing in this space.

“Shoppers want to know where their food comes from, where their money goes, and who it supports,” IGA VP Brand Development Michael La Kier said. “With that in mind, we are excited to work with the American Egg Board within the fresh category to support America’s egg farmers and educate our communities about all the benefits of eggs. And we’re excited about the resources and content AEB brings to help independent grocery retailers better compete.”

Beginning this summer, the American Egg Board will be participating in IGA webinars to educate grocers on the various types of eggs for sale and the benefits of eggs.