---
title: IGA Ugly Holiday Sweaters Go Digital For Shopper Sweepstakes
description: This year, the Independent Grocers Alliance spreads holiday cheer to shoppers with an ugly holiday sweater sweepstakes. Get details and promo materials.
---

[IGA | Insights ](https://www.iga.com/insights)

# [IGA Ugly Holiday Sweaters Go Digital For Shopper Sweepstakes](https://www.iga.com/insights/iga-ugly-holiday-sweaters-go-digital-for-shopper-sweepstakes)

 Written by [IGA News](https://www.iga.com/insights/author/iga-news) | Nov 27, 2023 9:26:43 PM

This year, the Independent Grocers Alliance is spreading holiday cheer with shoppers by taking IGA "ugly sweaters" digital! 

The shopper sweepstakes is a chance for shoppers to earn extra holiday spending cash and discover new recipes. All they need to do is fill out the entry form and press the button to play the "Ugly Sweater Holiday Slot Machine." There are over 100 $25 IGA gift cards up for grabs, and every participant receives the Holiday Recipe Book with sponsored recipes from:

- American Egg Board
- Coca-Cola
- Dan-O's Seasoning
- Idahoan
- Kimberly-Clark
- Nutella

*After registering for the sweepstakes, shoppers press the button to launch the digital slot machine for a chance to win. *

IGA will be promoting the sweepstakes, which started November 27, 2023, via the National Digital Ad, *Family Meals Made Easy!* Recipe Club emails, and on social media.

Stores can get in on the fun by sharing the contest <https://secure.cataboom.com/direct/iga-holiday-sweater-2023>on their social media pages. Download the [social media graphic here](https://www.iga.com/hubfs/Ugly-Sweater-Sweepstakes.%20card.jpg) and [point shoppers to this link](https://secure.cataboom.com/direct/iga-holiday-sweater-2023).

Want to preview the cookbook? [Click here](https://www.iga.com/hubfs/Holiday%20Cookbook%20_%20edited.pdf)!

[View full post](https://www.iga.com/insights/iga-ugly-holiday-sweaters-go-digital-for-shopper-sweepstakes)

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