---
title: Increase Sales, Margin, & Profit with the Business Optimization Program
description: Spend a minute with John Ross and special guest Leigh Engelbrecht of ADvay Media Group to learn how IGA’s new Business Optimization Program  combines shoppers’ demographics and behaviors with your own store-specific sales data to help you make educated business decisions for everything from advertising, marketing, and merchandising to long term planning goals.
---

[IGA | Insights ](https://www.iga.com/insights)

# [Increase Sales, Margin, & Profit with the Business Optimization Program](https://www.iga.com/insights/increase-sales-margin-profit-the-business-optimization-program)

 Written by [Jessica Vician](https://www.iga.com/insights/author/jessica-vician) | Dec 4, 2019 9:13:48 PM

[View full post](https://www.iga.com/insights/increase-sales-margin-profit-the-business-optimization-program)

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