Red Oval Partner Clif Bar Takes Center Stage

Aug 1, 2019

The first-ever Clif Kid national TV ad campaign is coming in August, just in time for back to school—and your upcoming National Digital Ad offer!

In a recent interview with Heidi Huff, IGA Senior Director of Red Oval Partnerships, Clif Bar Red Oval Representative Chelsey Turner shares insights about the new national ad campaign and how you can parlay it into increased sales this August. 

WHEN: August—just in time for back to school—and your National Digital Ad offer from Clif Bar, running August 25 through September 8.

WHERE: Across major US TV networks and digital platforms

IMPACT: Over 300 million impressions on TV & digital alone = REACHING YOUR SHOPPERS!

What inspired the Clif Kid line?

Clif’s Kid line combines everything kids love about the original Clif Bars—like the soft, chewy texture and great taste—with important nutrients for active kids.

We are crafting the fuel kids need to get outside, where invention, discovery, and imagination roam free. Our delicious wholesome snacks help power the leaps, hops, and cannonballs of adventure, which is what inspired the commercial.


Tell us about this new commercial…

Our tagline for our new commercial is “Imagination Needs Fuel” which is to show that kids need healthy snack options to keep their energy and imagination going throughout the day. With the commercial airing on network and pay channels as well as social media, we anticipate millions of impressions, translating to significant sales growth for retailers.


What tips do you have for IGA retailers to take advantage of the national promotion?

With all this national attention, IGA retailers have a great opportunity to put Clif Kid Bars in the national spotlight.

Here are some suggestions on how you can be sure to satisfy your shoppers…

  1. Carry the Top Clif Kid Zbar SKUs
    1. Zbar Chocolate Chip 6pk
    2. Zbar Chocolate Brownie 6pk
    3. Zbar Iced Oatmeal Cookie 6pk

  2. Make sure you team is aware of your National Digital Ad offer, running August 25 through September 8: $.50 Off when you buy any 5 pack or 6 pack Clif Kid Zbar

  3. Maximize display opportunities.  Visit the corporate site’s National Digital Ad page (found at ) next week for downloadable signage to promote your National Digital Ad offer. Want to take your displays to the next level? Download the Kids Field Guide printable pamphlet for use along with your display, or distribute it during your next kid-friendly event.


Questions? Contact Clif Bar Red Oval Representative Chelsey Turner at


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