---
title: The Ins and Outs of Crowdfunding for Small Business
description: When Brahm Ahmadi was looking for funding to build an IGA grocery store in an underserved part of Oakland California, he turned to what some might consider an unusual source—his potential customers. Find out how he raised $2.5 million and counting through equity crowdfunding and learn how you can do the same.
---

[IGA | Insights ](https://www.iga.com/insights)

# [The Ins and Outs of Crowdfunding for Small Business](https://www.iga.com/insights/the-ins-and-outs-of-crowdfunding-for-small-business)

 Written by [Jessica Vician](https://www.iga.com/insights/author/jessica-vician) | Oct 15, 2019 4:57:01 PM

[View full post](https://www.iga.com/insights/the-ins-and-outs-of-crowdfunding-for-small-business)

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