---
title: Welcoming the Red Oval Family’s Newest Members
description: For more than 30 years IGA’s Red Oval Family has brought together a wide range of manufacturers and service providers with products and services that help IGA independent retailers and the IGA brand grow and thrive.
image: https://www.iga.com/hubfs/RO_PC_533-2.jpg
---
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# Welcoming the Red Oval Family’s Newest Members
Written by [Jessica Vician](https://www.iga.com/insights/author/jessica-vician)
Jun 12, 2019
For more than 30 years IGA’s Red Oval Family has brought together a wide range of manufacturers and service providers with products and services that help IGA independent retailers and the IGA brand grow and thrive. And now as IGA works to create more programs that [scale the power](https://www.iga.com/insights/how-we-win?utm_campaign=IGA%20Minute%20Campaign&utm_medium=email&_hsenc=p2ANqtz--MpHYqIoOI1Lyk5C8L7vxZmsfeG8qxev5PG6ZOzXhAYl-K1XL3f628PjhZ4VstjgdVLxmHDCaFs4jKWyEXZmsUl5HRHiF5vq-CijEHgOGIOD_H3lg&utm_source=hs_email&hsCtaTracking=cc694a48-c362-4d1f-a87b-e52a9f75c4b7%7C71c15617-42cd-408f-a983-4fddc7c3bbc1) of IGA’s **1,100+ stores domestically and over 6,000 internationally, the Red Oval Family is getting bigger all the time! **
**Today the Red Oval Family includes more than 50 dedicated partners working to support you, including four new members this year: Dutch Farms, King’s Hawaiian, Kimberly-Clark, and Unilever! **
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On the national brands side, your partners are providing insight into category and shopper trends (like this recent [Purina webinar](https://www.iga.com/insights/top-3-ways-to-attract-and-retain-pet-care-shoppers) and Learning Bite), engaging shopper content on [www.iga.com](https://www.iga.com/), and now national shopper offers, digital coupons, and unique promotions that are putting IGA on par with national chains.
On the service provider side, they’re developing world-class programs that help you serve your shoppers better (like social media, website development, more) at a fraction of the price.
Stay tuned to The IGA Minute in the coming weeks to meet your Red Oval representatives from each of our four new companies, and learn more about what they bring to the table for you.
Want to speak to a Red Oval representative about their specific IGA offerings? [Visit the member directory for contact information.](https://www.iga.com/corporate/resources/iga-member-directory?hsCtaTracking=3f517ed0-8da5-4dd7-bc3d-74561ab1eb31%7Cd5d60205-1df7-4562-97ba-4dbc40f3b51c)
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