National Digital Ad

Spend Less. Sell more. 

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    The Ultimate Digital Ad Experience

    The IGA National Digital Ad 2.0 combines your local ad with national offers giving IGA retailers and their shoppers access to the same kinds of national offers that large chains get, with new offers debuting every other week on IGA's interactive, mobile-friendly digital platform.

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    See how the Digital Ad drives more footsteps than print

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    The National Digital Ad is already working on your behalf!

    IGA's targeted local ad buy reaches shoppers in your area in the online spaces they visit most—at no additional cost and no effort on your part. Promote the offers in-store using IGA-provided resources, and you'll see even greater sales!

    Looking for the National Digital Ad offers & promotional resources?

    "The numbers don't lie. What we see from how many clicks we get and how long people are on the ad—we know it's engaging shoppers."

    — Kari Hansen, Special Projects Coordinator, Hansen's IGA Markets

    Spend Less & Sell More

    When you add your local offers the real magic happens—and you earn an even bigger boost in sales—when you shift a small amount of your print budget into the ad to feature and promote the local offers you usually put in your local circular. 

    Customize the ad to tell your personal brand story with videos, sweepstakes, event info—anything you’d normally put into your print ad and more!

    • Retailers currently using the National Digital Ad 2.0 are spending between $600-12,000 a month to increase their local reach (amount varies based on single or multi-store operations).
    • The average increase in ad exposure when switching from print to digital is 73%, and 27% of shoppers who see a store's digital circular end up coming to the store. 

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    NDA circular

    Go Digital

    Shift a small amount of your print budget into the ad to feature and promote the local offers, and the results speak for themselves.

    • Mobile-friendly digital platform
    • Targeted local ad buy reaches local shoppers where they're online most
    • Works on your behalf to engage shoppers 
    AND IT SCALES!
    What $150/week gets:

    114,000 ad impressions

    10x national avg. click through rates

    615 additional store visits

    What $7,500/week gets:

    1 million ad impressions

    6,870 ad clicks

    ~$60,000 return on investment per week

    Customize & Adapt Quickly

    • Mobile-friendly digital platform
    • Targeted local ad buy reaches local shoppers where they're online most
    • Works on your behalf to engage shoppers 
    • Didn’t get an ad item on your truck's delivery? Take it out of the digital circular immediately
    • Tell your story with videos directly in the digital circular
    • Have too much of an item? Put it in the digital circular at an aggressive price and sell through it
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    Watch the Video

    Want to hear what retailers think of the National Digital Ad 2.0? Watch Sarah Rivers' interview with retailers during the IGA Global Rally Virtual Conference in the video above.

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