New Product Picks to Drive Traffic & Basket Size

In this month’s New Product Alert, discover a lineup of bold flavor innovations and shopper favorites. From café-quality whole bean coffee and intensely sour gum to spicy-sweet candy mashups and craveable new M&M’s varieties. All designed to spark impulse buys and keep customers coming back for more.

☕ Lavazza Espresso Super Crema Whole Bean Bag (10.5 oz ground)

Full-bodied, balanced coffee blend with smooth hazelnut and brown sugar notes

• Crafted with a blend of Arabica & Robusta beans sourced from South Asia
• Medium roast profile delivers a rich, harmonious espresso experience
• Provides an option for premium and specialty coffee as demand continues to rise with shoppers seek café-quality experiences at home

• Espresso category is growing at much higher speed than all other coffees, moving from less than 4% share to more than 6% to date

Available now to order through your wholesaler.

Questions? Contact John Lund john.lund@lavazza.com

UPCs

• 041953007319 - Consumer UPC

• 041953007302 - Case UPC

🍓 Extra Sours Gum

Adds a sour jolt to your favorite fruit flavors

• From the #1 gum brand, designed to drive category traffic and impulse purchases
• New sour flavor lineup taps into growing demand from younger shoppers
• Features two bold sugar-free flavors: Blue Raspberry Sour and Strawberry Sour
• Sour candy flavor trends continue to fuel excitement and trial in the gum category
• Fast-turning gum innovation built to attract new shoppers and boost repeat purchases

Available now to order through your wholesaler.

Questions? Contact Kelly O'Malley kelly.omalley@effem.com

UPCs

• 2200030313 - Blue Raspberry

• 2200030323 -Strawberry

🍬 SKITTLES® Fuego

Perfect fusion of sweet and spicy

• First mainstream candy brand to bring a spicy flavor experience to the gummies category
• Bold flavor innovation designed to attract Gen Z and multicultural shoppers
• Combines the iconic fruity SKITTLES® taste with trending heat-inspired flavors
• Unique sweet-and-spicy profile helps drive trial, impulse purchases, and category excitement

Available now to order through your wholesaler.

Questions? Contact Kelly O'Malley kelly.omalley@effem.com

UPCs

• 22000-33048 - 4.2 oz peg
• 22000-33049 - 5.8 oz peg
• 22000-33165 - 12 oz SUP

🍫 M&M’S® Caramel Pop'd

Delivers a crispy, airy twist on classic favorites

• Bite-sized freeze-dried format taps into the viral snack trend gaining popularity with Gen Z

• Light, crunchy texture offers a fun and permissible snacking experience throughout the day

• Trend-forward innovation brings excitement and incremental growth to the chocolate category

Available now to order through your wholesaler.

Questions? Contact Kelly O'Malley kelly.omalley@effem.com

UPC

• 40000642985

🥜 M&M’S® Honey Roasted Peanut

Bite sized favorite with a sweet and salty twist

• Features delicious roasted peanut and honey flavors in the iconic bite-sized format shoppers love

• Honey flavor trends continue to grow across categories as consumers seek familiar yet elevated flavors

• Delivers strong consumer appeal, with 92% trial interest for the new flavor innovation
• Peanut remains one of the most incremental and successful M&M’S® varieties, driving broad shopper appeal

Available now to order through your wholesaler.

Questions? Contact Kelly O'Malley kelly.omalley@effem.com

UPCs

• 40000610427 - single

• 40000610458 - share size (king size)

• 40000610472 - SUP

🇺🇸 Hostess America250

Patriotic classics to enjoy this summer

• Celebrate America’s 250th with patriotic Hostess favorites featuring festive red, white, and blue-inspired packaging and flavors.

• Limited-edition Hostess Donettes, Twinkies, and CupCakes bring a fun, nostalgic twist to summer celebrations and holiday gatherings.

• Perfect for Memorial Day, Fourth of July, Labor Day, and America 250 events, these treats help create memorable snacking moments all season long.
• Multipacks and shareable formats make it easy for families to enjoy at cookouts, parties, picnics, and community celebrations.
• Trusted Hostess classics paired with limited-time patriotic designs create excitement and encourage seasonal trial and repeat purchases.

Available to order now through 6/14.

Questions? Contact Donna Shaffer donna.shaffer@jmsmucker.com

UPCs

• 8810911312 - 

  Strawberry Glazed

  Bagged Donut 9 ct Pallet

• 8810925471 - 

  Patriotic

  Cupcake 8 ct

• 8810980722 - 

  Red White & Blue Half

  Pallet

• 8810925740 - 

  Large Red White and Blue Bagged Donut 45

  ct Stacker Shipper Pallet

• 8810992992 - 

  Red White & Blue Cake Case Stacker

  Pallet

• 8810926548 - 

  Red White & Blue Vanilla

  Creme Cake 8ct Pallet

• 8810909831 - Patriotic Vanilla Cake 8 ct Pallet

• 8810925733 - 

  Strawberry Glazed 9 ct Display

   

⚾️ Hostess Baseball

Celebrate baseball season with some new favorites

• Vanilla and Chocolate Baseball CupCakes bring fun, nostalgic flavors to baseball season, summer gatherings, and family watch parties.

• Multipack formats are ideal for team snacks, concession-style displays, backyard cookouts, and tournament celebrations.
• Trusted Hostess favorites paired with America’s favorite pastime create a winning combination for shoppers of all ages.

Available to order now through 6/28.

Questions? Contact Donna Shaffer donna.shaffer@jmsmucker.com

UPCs

• 8810911079 - 

  Vanilla Baseball

  Cupcake 8 ct

• 8810911198 - 

  Ounce Chocolate

  Baseball Cupcake 8 ct

• 8810998156 - 

  Baseball Cupcake Cake Stacker

  Pallet

• 8810951359 - 

  CupCakes Baseball Vanilla 

  Pallet

• 8810963413 - 

  Cupcake Baseball Chocolate Pallet

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