--- title: "New for Your Shelves: Exciting Coffee, Candy, & Cake Flavors Driving Sales" --- IGA Retailer, find out what's new for your shelves from our Red Oval Partners and how to order. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   | View in browser New Product Picks to Drive Traffic & Basket Size   In this month’s New Product Alert, discover a lineup of bold flavor innovations and shopper favorites. From café-quality whole bean coffee and intensely sour gum to spicy-sweet candy mashups and craveable new M&M’s varieties. All designed to spark impulse buys and keep customers coming back for more. ☕ Lavazza Espresso Super Crema Whole Bean Bag (10.5 oz ground) Full-bodied, balanced coffee blend with smooth hazelnut and brown sugar notes Crafted with a blend of Arabica & Robusta beans sourced from South Asia Medium roast profile delivers a rich, harmonious espresso experience Provides an option for premium and specialty coffee as demand continues to rise with shoppers seek café-quality experiences at home Espresso category is growing at much higher speed than all other coffees, moving from less than 4% share to more than 6% to date Available now to order through your wholesaler.   Questions? Contact John Lund john.lund@lavazza.com UPCs 041953007319 - Consumer UPC 041953007302 - Case UPC 🍓 Extra Sours Gum Adds a sour jolt to your favorite fruit flavors From the #1 gum brand, designed to drive category traffic and impulse purchases New sour flavor lineup taps into growing demand from younger shoppers Features two bold sugar-free flavors: Blue Raspberry Sour and Strawberry Sour Sour candy flavor trends continue to fuel excitement and trial in the gum category Fast-turning gum innovation built to attract new shoppers and boost repeat purchases Available now to order through your wholesaler.   Questions? Contact Kelly O'Malley kelly.omalley@effem.com UPCs 2200030313 - Blue Raspberry 2200030323 -Strawberry 🍬 SKITTLES® Fuego Perfect fusion of sweet and spicy First mainstream candy brand to bring a spicy flavor experience to the gummies category Bold flavor innovation designed to attract Gen Z and multicultural shoppers Combines the iconic fruity SKITTLES® taste with trending heat-inspired flavors Unique sweet-and-spicy profile helps drive trial, impulse purchases, and category excitement Available now to order through your wholesaler.   Questions? Contact Kelly O'Malley kelly.omalley@effem.com UPCs 22000-33048 - 4.2 oz peg 22000-33049 - 5.8 oz peg 22000-33165 - 12 oz SUP 🍫 M&M’S® Caramel Pop'd Delivers a crispy, airy twist on classic favorites Bite-sized freeze-dried format taps into the viral snack trend gaining popularity with Gen Z Light, crunchy texture offers a fun and permissible snacking experience throughout the day Trend-forward innovation brings excitement and incremental growth to the chocolate category Available now to order through your wholesaler.   Questions? Contact Kelly O'Malley kelly.omalley@effem.com UPC 40000642985 🥜 M&M’S® Honey Roasted Peanut Bite sized favorite with a sweet and salty twist Features delicious roasted peanut and honey flavors in the iconic bite-sized format shoppers love Honey flavor trends continue to grow across categories as consumers seek familiar yet elevated flavors Delivers strong consumer appeal, with 92% trial interest for the new flavor innovation Peanut remains one of the most incremental and successful M&M’S® varieties, driving broad shopper appeal Available now to order through your wholesaler.   Questions? Contact Kelly O'Malley kelly.omalley@effem.com UPCs 40000610427 - single 40000610458 - share size (king size) 40000610472 - SUP 🇺🇸 Hostess America250 Patriotic classics to enjoy this summer Celebrate America’s 250th with patriotic Hostess favorites featuring festive red, white, and blue-inspired packaging and flavors. Limited-edition Hostess Donettes, Twinkies, and CupCakes bring a fun, nostalgic twist to summer celebrations and holiday gatherings. Perfect for Memorial Day, Fourth of July, Labor Day, and America 250 events, these treats help create memorable snacking moments all season long. Multipacks and shareable formats make it easy for families to enjoy at cookouts, parties, picnics, and community celebrations. Trusted Hostess classics paired with limited-time patriotic designs create excitement and encourage seasonal trial and repeat purchases. Available to order now through 6/14.   Questions? Contact Donna Shaffer donna.shaffer@jmsmucker.com UPCs 8810911312 -  Strawberry Glazed Bagged Donut 9 ct Pallet 8810925471 -  Patriotic Cupcake 8 ct 8810980722 -  Red White & Blue Half Pallet 8810925740 -  Large Red White and Blue Bagged Donut 45 ct Stacker Shipper Pallet 8810992992 -  Red White & Blue Cake Case Stacker Pallet 8810926548 -  Red White & Blue Vanilla Creme Cake 8ct Pallet 8810909831 - Patriotic Vanilla Cake 8 ct Pallet 8810925733 -  Strawberry Glazed 9 ct Display   ⚾️ Hostess Baseball Celebrate baseball season with some new favorites Vanilla and Chocolate Baseball CupCakes bring fun, nostalgic flavors to baseball season, summer gatherings, and family watch parties. Multipack formats are ideal for team snacks, concession-style displays, backyard cookouts, and tournament celebrations. Trusted Hostess favorites paired with America’s favorite pastime create a winning combination for shoppers of all ages. Available to order now through 6/28.   Questions? Contact Donna Shaffer donna.shaffer@jmsmucker.com UPCs 8810911079 -  Vanilla Baseball Cupcake 8 ct 8810911198 -  Ounce Chocolate Baseball Cupcake 8 ct 8810998156 -  Baseball Cupcake Cake Stacker Pallet 8810951359 -  CupCakes Baseball Vanilla  Pallet 8810963413 -  Cupcake Baseball Chocolate Pallet Are you a retailer or wholesaler with questions about a new product mentioned here? Reply to this newsletter. Are you a Red Oval Partner with a new product to promote? Click here. IGA Inc., 8745 W. Higgins Rd. Ste. 210, Chicago, IL 60631 Unsubscribe Manage preferences | | --- |