New Product Picks to Drive Traffic & Basket Size

In this month's New Product Alert, find a curated mix of trend-driven beverages, a high-demand snack comeback, and a birthday cake-flavored LTO, all built to attract new shoppers and boost repeat purchases.

☕ Lavazza Flavored Coffee Blends
Vanilla Affogato & Caramel Biscotti (10.5 oz ground)

Italian dessert-inspired flavors meet premium coffee craftsmanship.

• Taps into a growing flavored coffee segment (39% of consumers prefer flavored coffee)
• Attracts younger, variety-seeking shoppers to the coffee aisle
• Strong brand equity rooted in Italian heritage
• Drives trade-up with premium, differentiated flavors

Available Now.

👉 Contact: John Lund john.lund@lavazza.com

UPCs

Vanilla Affogato

• 041953007265
• 041953007258
• 0041953007258

Caramel Biscotti

• 041953007241
• 041953007234
• 0041953007234

💧 POWERADE® POWER WATER
Electrolyte-enhanced, zero sugar functional hydration

• 50% more electrolytes vs leading fitness water
• Zero sugar + great taste = top shopper purchase drivers
• Captures demand for functional hydration among 18–35 shoppers
• Expands enhanced water set and drives incremental category growth

Available Now.

👉 Contact: Leah Macko lmacko@drinkbodyarmor.com or Lindsay Quinn lquinn@drinkbodyarmor.com

UPCs

• 0 49000 56056 5
• 0 49000 56058 9
• 0 49000 56060 2
• 0 49000 56062 6
• 0 49000 56064 0
• 0 49000 56066 4
• 0 49000 56068 8

🍫 Hostess Suzy Q’s – The Comeback Snack Cake
The fan-favorite classic returns

• High built-in demand: consumers have been asking for its return since 2021
• Indulgent, oversized snack cake with strong nostalgia appeal
• Proven brand recognition drives immediate trial and impulse sales

Available Now.

👉 Contact: Adrienne Brown adrienne.brown@jmsmucker.com

UPCs

• 8810981744 - 5ct MP
• 8810906326 - SS
• 8810971627 - Display

🎂 Post Pebbles Cereal Turns 55 – Post Birthday Cake Pebbles
Celebrate family fun with a new limited-time offering

• LTOs drive incremental buy rate (30% incremental to the brand)
• A budget-friendly, fun breakfast choice
• 42 pk 10 oz shippers available in April
• Look for more LTOs through the year on other Post Cereal family favorites

Available Now.

👉 Contact: Bob Moore bmmoore@postholdings.com

UPC

• 8-84912-36723-5

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