---
title: Serve Shoppers Better This Holiday Season With These 5 Tips
---

IGA CEO John Ross shares holiday insights; Gerry D'Alessandro named Alabama Retailer of the Year; tea category insights

| View in browser November 16, 2023 FROM THE DESK OF Holiday Behavior in a Post-pandemic World   With a high sales lift expected this holiday season for grocers, IGA CEO John Ross offers 5 suggestions that independents can do this season to better serve American shoppers.  HOMETOWN HAPPENINGS D’Alessandro Named Alabama Retailer of The Year   Gerry D'Alessandro, CEO of Fresh Value, recently received the Retailer of the Year Award from the Alabama Grocers Association. Learn about his journey in grocery, where he has grown from one store to 14 in 10 years. RESTORE THE SHELF Tea Time: Category Tips & Trends from Hain Celestial   We spoke with Hain Celestial, makers of the No. 1 wellness tea, for tea category insights and assortment tips to help independent grocers drive category growth this season. IGA AT THE NGA SHOW IGA at The NGA Show: Exclusive Discount For IGA Members   IGA retailers and wholesalers, use code "IGA" to save $150 off the prevailing rate at The NGA Show. Book now to secure an advanced registration discount for the March 10-12, 2024 event in Las Vegas, Nevada. ACTION ALERT What Scanners Do You Use?    Please take this 2-question survey about your store scanners, as it will help us ensure independent grocers are represented and aided in the transition to 2D barcodes in 2027. SHOPPER SOLUTIONS Thanksgiving Turkey 101   Help your shoppers walk into the kitchen with confidence this Thanksgiving. Share this blog with turkey tips from Bob's Windham IGA Owner (and renowned butcher) Bob Bonomono. The IGA Minute is a weekly newsletter delivering the IGA news you need. For questions, story ideas, or advertising inquiries, email Jessica Vician.  IGA Inc., 8745 W. Higgins Rd. Ste. 210, Chicago, IL 60631 Unsubscribe Manage preferences |
| --- |