Just as independent retailers have adapted to capture the food dollars from closed restaurants during COVID, they can adapt to capture restaurant and bar sales for alcohol—especially in the beer category. Read on to learn how shopper behavior around alcohol has changed, and discover tactics you can use to meet the opportunity for increased alcohol sales head on.
HOMETOWN HAPPENINGS
Driving Home Community Support: IGA stores tee up fundraising success
Now in its 14th year, the 2020 Benny Parsons Race Against Hunger Golf Tournament raised $52,000 for a local food bank. Rock Creek Marketplace IGA and Brushy Mountain IGA Store Manager Keith Huffman has brought two very different sports together—NASCAR and golf—for a unique fundraiser that has grown exponentially since its debut. See what makes the event so successful, putting the "fun" in fundraising.
INSTITUTE INSIGHTS
Supermarket Management: Leadership Starts Monday
The final module for the popular Supermarket Management class starts Monday, January 25. This leadership module focuses on how employees can:
Develop their own unique leadership styles
Learn to positively engage people and teams
Respond to challenges with greater sophistication and confidence, making better decisions, resolving conflicts, improving employee performance, and promoting change
Retailers, store managers, and any team members with an interest should reserve their spot the for the leadership module today.
RED OVAL ROUNDUP
Boost Sales & Win $250 in the 2021 Hellman's Big Game Display Contest
From January 24, 2021 through February 12, 2021, your store can enter the Hellmann's Big Game Display Contest by creating your own in-store display featuring Hellmann’s/Best Foods and Lipton Recipe Secrets for a chance to win $250! Click the button to learn about the contest and find recipes to promote online and in-store.
IGA ALERT
Your COVID-19 Resource Center
Visit IGA Alert to find the latest resources on COVID-19 in the grocery industry, including your state and local guidance, tips on how to prevent and manage infection, virus prevention signage, associate training, best practices, and more.
NGA UPDATES
NGA Fund for Fair Competition
The NGA Fund for Fair Competition (FFC) supports NGA's efforts to create a level playing field for competition in the food retail sector. If you would like to support their efforts or learn more, click the button below and IGA will match contributions up to $10,000.
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