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title: "The IGA Minute: Communication Resources for the Return to Normal"
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IGA CEO John Ross shares what shoppers want from retailers as the pandemic eases; Deadline to register for Supermarket Finance class

| View in browser May 20, 2021 FROM THE DESK OF IGA CEO John Ross What Shoppers Want: A Safe, Clean, & Fresh Store   IGA CEO John Ross says repositioning your store as a cleaner, more thoughtful, safer option is a way to grow share, regardless of the latest mask mandates. Read his thoughts for keeping your store safe, clean, and fresh in your shoppers' minds as we emerge from the pandemic. FEATURED STORY Communication Resources for the Return to "Normal"   With the CDC's recently updated guidelines and conflicting reactions from local, state, and federal governments, communication is the key to easing employee and shopper concerns related to changes in policy and operations.   We've gathered the most up-to-date resources for independent retailers—from vaccine insights to signage and social media tips—to help you communicate with employees and shoppers.  FEATURED CLASS Last Chance to Register: Supermarket Finance Class Starts Tuesday, May 25   Make better business decisions by understanding your store's finances. Learn to: Understand and manage basic supermarket accounting and finance, including: balance sheets, income statements, cash flow, owners equity Review benchmarking data that impacts retailers, such as: staffing, turn, shrink, lane types, transactions Find the full class description and register—the class starts next week—via the button below. INTERNSHIPS Spend the Summer Interning for IGA Corporate   Do you know a college student looking for an internship in the grocery industry? Encourage them to join the IGA Corporate team this summer, with paid positions available in marketing and communications, eCommerce, private label products, and training. Click the button for job descriptions and to apply. INDUSTRY UPDATE NGA Unveils New Logo & Enhanced Mission Messaging   The National Grocers Association (NGA) has unveiled a comprehensive rebranding, including a new logo and tag line, “At the Heart of the Community,” which illustrates the importance of independent community grocers to their markets.    Find out more about the rebrand and watch this space for details on how IGA and NGA will be working together to serve independents in the coming year. QUIZ CORNER Welcome to the IGA Quiz Corner!    Answer today's question correctly and your name will be entered in a drawing for a $25 credit to spend at Ashgrove Marketing's IGAmerch.com!    Today's question: What will you learn in the upcoming Supermarket Finance class? Basic financial statements Benchmarking data How much to spend on social media ads All of the above A & B Click the button below to submit your answer!  Brought to you by Ashgrove Marketing   Congratulations to last week's winner, Jennifer Bosma, from Harvest Market IGA in California! Jennifer won a $25 credit to spend at Ashgrove Marketing's IGAmerch.com.  IN THE NEWS CDC mask update reboots challenge for grocers (Grocery Dive) What grocers can learn from convenience stores' digital transformation (Supermarket News) Pandemic-fueled record growth in 2020: The PG 100 (Progressive Grocer) FMI reveals 2021 Store Manager Award finalists (Winsight Grocery Business) Rising food prices are prying shoppers from their favorite grocers (Grocery Dive) Spending more time at homes drives cheese category trends (Supermarket Perimeter) About the IGA Minute   Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!   Don't forget to follow us on: Facebook  \|  LinkedIn   Have an idea for content or questions about the editorial calendar? Email Ashley Page, content editor of The IGA Minute. For advertising queries, contact Jessica Vician.  IGA Inc., 8745 West Higgins Road, STE 350, Chicago, IL 60631, United States Unsubscribe Manage preferences |
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