IGA CEO John Ross says repositioning your store as a cleaner, more thoughtful, safer option is a way to grow share, regardless of the latest mask mandates. Read his thoughts for keeping your store safe, clean, and fresh in your shoppers' minds as we emerge from the pandemic.
FEATURED STORY
Communication Resources for the Return to "Normal"
With the CDC's recently updated guidelines and conflicting reactions from local, state, and federal governments, communication is the key to easing employee and shopper concerns related to changes in policy and operations.
We've gathered the most up-to-date resources for independent retailers—from vaccine insights to signage and social media tips—to help you communicate with employees and shoppers.
FEATURED CLASS
Last Chance to Register: Supermarket Finance Class Starts Tuesday, May 25
Make better business decisions by understanding your store's finances. Learn to:
Understand and manage basic supermarket accounting and finance, including: balance sheets, income statements, cash flow, owners equity
Review benchmarking data that impacts retailers, such as: staffing, turn, shrink, lane types, transactions
Find the full class description and register—the class starts next week—via the button below.
INTERNSHIPS
Spend the Summer Interning for IGA Corporate
Do you know a college student looking for an internship in the grocery industry? Encourage them to join the IGA Corporate team this summer, with paid positions available in marketing and communications, eCommerce, private label products, and training. Click the button for job descriptions and to apply.
INDUSTRY UPDATE
NGA Unveils New Logo & Enhanced Mission Messaging
The National Grocers Association (NGA) has unveiled a comprehensive rebranding, including a new logo and tag line, “At the Heart of the Community,” which illustrates the importance of independent community grocers to their markets.
Find out more about the rebrand and watch this space for details on how IGA and NGA will be working together to serve independents in the coming year.
QUIZ CORNER
Welcome to the IGA Quiz Corner!
Answer today's question correctly and your name will be entered in a drawing for a $25 credit to spend at Ashgrove Marketing's IGAmerch.com!
Today's question:
What will you learn in the upcoming Supermarket Finance class?
Basic financial statements
Benchmarking data
How much to spend on social media ads
All of the above
A & B
Click the button below to submit your answer!
Brought to you by Ashgrove Marketing
Congratulations to last week's winner, Jennifer Bosma, from Harvest Market IGA in California! Jennifer won a $25 credit to spend at Ashgrove Marketing's IGAmerch.com.
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Have an idea for content or questions about the editorial calendar? Email Ashley Page, content editor of The IGA Minute. For advertising queries, contact Jessica Vician.
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