FEATURED STORY

Hansen's IGA Improves Bottom Line Profit Through Digital Ad Savings

Manufacturing and distribution issues in early 2020 prompted Hansen's IGA to go all in with digital advertising across their seven stores. The results? A 0.375% increase to the stores' bottom line profit, 2.27% average customer count increase, and steady basket size through inflation. Learn about their experience and results, including over 5,000 store visits in September 2022 from the ad alone!

HOMETOWN HAPPENINGS

Local Commercial Center Dedicated To IGA Grocer

The Fitch family moved to Wilmore, Kentucky in 1956 and have operated an IGA store there ever since. Now their community dedication is formally recognized, with the commercial area surrounding the store recently named Fitch's Square. Learn how the honor came to be and what Owner Leonard Fitch's plans are for the future.

RED OVAL ROUNDUP

Reach Underserved Shoppers With

Better-For-You Wine

Be among the first grocers in the country to carry Fresh Vine Wines in stores. Watch this vineyard interview between IGA CEO John Ross and Winemaker Jamey Whetstone to learn more about the opportunity in better-for-you wine.

RESOURCES

Family at the Thanksgiving table carving turkey

Shopper Resource: Let's Talk Thanksgiving Turkey

It's nearly time for the most anticipated meal of the year. Help your shoppers prepare by sharing these turkey tips from Windham IGA's Bob Bonomono.

Don't Miss IGA This February in Las Vegas

February's co-located IGA/NGA Show is a must-attend event. IGA retailers and wholesalers, register today with the code "IGA" for $150 off.

The IGA Minute is a weekly newsletter delivering the IGA news you need. For questions or story ideas, email Ashley Page. For advertising inquiries, contact Jessica Vician.