With COVID infections rapidly increasing and spring's panic buying still fresh in our minds, IGA CEO John Ross calls on brands, retailers, and wholesalers to work together with NGA to establish fair practices around both pricing and inventory. Find out how you can help the efforts to level the playing field.
FEATURED STORY
Deep Dive: How Does Online Content Drive In-store Sales?
Retailers' jobs are harder today than they were even 15 years ago. After all, the opportunities for advertising are complicated, going far beyond a print circular and a website. Omni-channel marketing, which includes digital and in-store marketing, creates buyer confidence, shopper loyalty, and drives in-store sales. But what is it and how does it work? Click the button to take a deep dive into the new way of marketing and learn how independent retailers can access it.
HOMETOWN HAPPENINGS
McKim’s IGA Slows the Roll of Its Annual Turkey Bowl to a Trot for 2020
The Mount Vernon, Indiana IGA put a new spin on the traditional cake walk this year, holding a socially distanced "Turkey Trot" with frozen turkeys as the prize. See how they modified their Thanksgiving tradition due to COVID-19 while still engaging the community.
SHOPPER SOLUTIONS
Homemade Holiday Gifts: Hot Chocolate
There’s nothing more comforting than a warm cup of cocoa at the end of a frosty winter day! Share this recipe with your shoppers for a great yet simple and easy gift idea for just about everyone on their lists.
RALLY RESOURCES
Want more information from the IGA Global Rally? Visit the Agenda page for session videos and information downloads, and the Partner Insights page for tactics from our Red Oval Partners on managing your business during COVID-19 and beyond.
Business Optimization
This week, we're featuring insights from our business optimization partners. These partners offer unique opportunities to differentiate your store, from merchandising to competitive analysis and beyond. Learn more about their opportunities by visiting their pages, linked below.
The NGA Fund for Fair Competition (FFC) supports NGA's efforts to create a level playing field for competition in the food retail sector. If you would like to support their efforts or learn more, click the button below and IGA will match contributions up to $10,000.
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