June 03, 2021

FEATURED STORY

How IGA Retailers Can Serve Shoppers Emerging from the Pandemic

Coming out of Memorial Day weekend, Americans are seeing a return to pre-pandemic activities, with people across the country flocking to barbecues, beach parties, and traveling to visit friends and family.

What does a return to normal mean for grocery sales? Recent research from the Food Industry Association's (FMI) 2021 U.S. Grocery Shopper Trends report reveals a golden opportunity for retailers to continue to capture increased shopper dollars, providing they're capitalizing on shopper behavior trends that emerged from the pandemic. Spend a minute exploring the trends and seeing which IGA programs can help you capture shopper dollars this summer and beyond. 

RED OVAL ROUNDUP

Welcome Happy Egg Co. to the Red Oval Family

IGA's new Red Oval Partner Happy Egg Co. is turning retailers' egg sets into destination spots for consumer lifestyle and shopper delight—not just a spot to grab an item on a grocery list.

See how their break-through packaging and high-end products are resonating with shoppers and helping retailers.

FEATURED CLASS

What is Ransomware? 

This week's cyberattack on the world's biggest meat supplier's system serves as a reminder for retailers to ensure their POS and other systems are protected.

In this IGA Coca-Cola Institute class, learn the basics of ransomware, including examples and how to avoid ransomware within your organization.

QUIZ CORNER

Answer today's question correctly and your name will be entered in a drawing for a $25 credit to spend at Ashgrove Marketing's IGAmerch.com! 

What percentage of online grocery shoppers place a weekly order?

1. 12%
2. 29%
3. 98%

Click the button below to submit your answer! 

Brought to you by Ashgrove Marketing

Congratulations to last week's winner, Larry Williams, from McKim's IGA in Mount Vernon, Indiana! Larry won a $25 credit to spend at Ashgrove Marketing's IGAmerch.com. 

IN THE NEWS

Best practices in produce presentation (Progressive Grocer)

Mixed messages in a recovering economy (Winsight Grocery Business)

Online grocery shopping grows amid ‘pandemic-induced channel stickiness’ (Supermarket News)

Does your meat case reflect diversity of multicultural consumer base? (The Shelby Report)

Grocers announce summer deals in bid to lure shoppers to stores (Grocery Dive)

Costco is bringing full in-store sampling back (Grocery Dive)

About the IGA Minute

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Have an idea for content or questions about the editorial calendar? Email Ashley Page, content editor of The IGA Minute. For advertising queries, contact Jessica Vician.