---
title: "The IGA Minute: How to Keep Sales Up in 2021"
description: A message from IGA CEO John Ross on yesterday's attack; Online Supermarket Management class starts Monday; Better For You snack sales rise.
---

A message from IGA CEO John Ross on yesterday's attack; Online Supermarket Management class starts Monday; Better For You snack sales rise.

| View in browser January 7, 2021 FROM THE DESK OF The Rule of Law   As a nearly 100-year-old company founded in America with thousands of stores worldwide, IGA is made of family-owned businesses who support our communities because it is the right thing to do. But yesterday's attack on the U.S. Capitol Building threatened the democracy that allows our businesses the privilege to do the right thing, says IGA CEO John Ross. Read his message to IGA retailers across the world.  FEATURED STORY How to Keep Your Sales Up in 2021   While the pandemic brought IGA stores a flock of new shoppers seeking safety and transparency in their local grocer, retailers must convert them to loyal shoppers as value and convenience become increasingly important. Find out how reinvesting in your store through IGA programs, like eCommerce, the National Digital Ad, IGA Décor, private label, and more can help you hold on to the sales you've gained during the pandemic.  INSTITUTE INSIGHTS Supermarket Management Module Starts Monday   The IGA Coca-Cola Institute is launching three online modules for the popular Supermarket Management class beginning on Monday, January 11. Students can choose one, two, or all three modules available, focusing on loss prevention, sustainability, and leadership, which will be taught by industry experts, blending online group activities and classes. Retailers, store managers, and any team members with an interest should reserve their spot the first module—loss prevention—today. RED OVAL ROUNDUP Better For You Snacks Gain Popularity    As consumers search for healthy snack options during the pandemic and New Year, the snacking category continues to grow. See why salty snacks and ready-to-eat popcorn are especially surging in the category and learn how to merchandise them with tips from Amplify Snack Brands, the brand behind SkinnyPop and Pirate's Booty, and whose National Digital Ad offer begins on January 24. SHOPPER SOLUTIONS Mediterranean Rice Salad   Shoppers looking to eat healthier in the New Year and include more produce in their recipes should look no further than this Mediterranean Rice Salad. Help your shoppers get healthy—share this recipe with them with the click of a button.  IGA ALERT Your COVID-19 Resource Center   Visit IGA Alert to find the latest resources on COVID-19 in the grocery industry, including your state and local guidance, tips on how to prevent and manage infection, virus prevention signage, associate training, best practices, and more. NGA UPDATES Enter NGA's Creative Choice Awards   NGA's Creative Choice Awards honor and recognize the best marketing and merchandising programs in the grocery industry. Share how your stores and teams adapted in 2020, from celebrating Supermarket Superheroes to creatively ensuring customers could purchase essential goods. Enter by January 15, 2021 for your chance to be honored at the NGA show.  IN THE NEWS Free grocery store opens in Texas school district with high number of economically disadvantaged students (NBC News) United Fresh, FMI react to new U.S. dietary guidelines (Winsight Grocery Business) Grocers start administering COVID-19 vaccines to selected groups (Grocery Dive) Any way you slice it, deli meats are thriving (Supermarket News) 8 trends that will shape the grocery industry in 2021 (Grocery Dive) Pandemic lessons learned: some practices will persist In new normal (The Shelby Report) About the IGA Minute   Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!   Don't forget to follow us on: Facebook  \|  LinkedIn   Have an idea for content or questions about the editorial calendar? Email Ashley Page, content editor of The IGA Minute. For advertising queries, contact Jessica Vician.  Refer Your Friends! Share with your friends on social media IGA Inc., 8745 West Higgins Road, STE 350, Chicago, IL 60631, United States Unsubscribe Manage preferences |
| --- |