How Produce Incentives Can Be a Win-Win for Retailers & SNAP Shoppers
In the wake of COVID's economic challenges, SNAP has never been more important for families in need. And now with the advent of a grant-based program that helps SNAP customers get more bang for their buck when they buy healthy produce, IGA retailers have an even greater opportunity to increase SNAP sales, tout their Local Equals Fresh point of difference, and help shoppers expand their access to fresh, local produce. Find out what you need to do to get SNAP produce incentives into your shoppers' hands.
HOMETOWN HAPPENINGS
Wright's Market Fights Food Insecurity
In an effort to help local food-insecure shoppers gain greater access to groceries, Wright's Market IGA has partnered with Auburn University to launch a program where students teach SNAP shoppers how to order groceries online. See how this program—paired with Wright's 50 percent discount on produce purchased with SNAP funds—furthers their dedication to eliminating barriers to healthy food for all.
FEATURED CLASS
Active Shooter Awareness Class from IGA Coca-Cola Institute
In the wake of Monday's shooting at a Colorado supermarket, retailers and associates may wish to attend the IGA Coca-Cola Institute's Active Shooter Awareness class, which prepares associates for an active shooter event with best practices as recommended by local law enforcement. Click the button below to access the class using your login information.
RED OVAL ROUNDUP
Pirate's Booty Launches Shopper Sweepstakes
Get ready for the Pirate's Booty Unlock Your Treasure Sweepstakes, which runs May–July 2021, and the National Digital Ad offers that run May 30 and August 8.
Preview the sweepstakes, download promotional social media graphics, and learn how you can get a special shipper to encourage sales.
MEET YOUR IGA TEAM
Get to Know Your Retail Development Team
IGA is always working to better serve our retailers and wholesalers, which is why we've recently restructured a few departments at the corporate office. We'll be introducing new team members and reintroducing IGA veterans over the next few weeks in this space. This week, get to know the Retail Development team.
MARKETING MINUTE
Deadline Extended!
By popular demand, we have extended the Quarterly Marketing Kit subscription deadline to tomorrow, March 26 for delivery in time for April 1. Click the button to subscribe and see how this marketing easy button can drive in-store sales.
FIVE STAR ASSESSMENT
Assessment Begins April 5
This year's Assessment surveys will begin the week of April 5, 2021. This spring, we will continue the streamlined study to ensure we're addressing what is really important during COVID-19. To learn more about the Assessment program, click the button below.
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