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title: "The IGA Minute: How to Talk to Employees About the Vaccine"
description: How to talk to grocery employees about the COVID-19 vaccine; Show off your Big Game displays for Hellmann's contest; Danone joins the Red Oval Family
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Show off your Big Game displays for Hellmann's contest; Danone joins the Red Oval Family; New Supermarket Management class on branding

| View in browser February 4, 2021 FEATURED STORY How to Talk to Employees About the COVID-19 Vaccine   Finding that some of your employees are hesitant to get the vaccine? Use these CDC resources and examples from other independent retailers to help educate about the importance of protecting themselves and shoppers.  DISPLAY CONTEST Boost Sales & Win $250 in the 2021 Hellman's Big Game Display Contest   With the Big Game this weekend, it's time to create a football themed in-store display featuring Hellmann’s/Best Foods and Lipton Recipe Secrets! Snap a photo and submit to the Hellmann's Big Game Display Contest for a chance to win $250. Click the button to learn about the contest, which ends February 12, and find recipes to promote online and in-store. RED OVAL ROUNDUP Danone Joins the IGA Red Oval Family   With shoppers seeking healthier foods, retailers stocking Danone's house of brands—which are number one in aisle and growth across multiple categories—can bring in strong sales. See how they're helping independents win the health-based consumer trends. INSTITUTE INSIGHTS New Supermarket Management Class Module: Branding    Beginning March 9, IGA CEO John Ross will lead a 3-week module on driving sales through differentiation and branding.   Register now for this fourth module in the Supermarket Management class through the IGA Coca-Cola Institute. IGA ALERT Your COVID-19 Resource Center   Visit IGA Alert to find the latest resources on COVID-19 in the grocery industry, including your state and local guidance, tips on how to prevent and manage infection, virus prevention signage, associate training, best practices, and more. IN THE NEWS COVID vaccinations to have limited effect on shopping behavior, says survey (Supermarket News) FMI calls for greater speed, consistency in grocery worker vaccinations (Grocery Dive) A new foodservice model for supermarkets (Winsight Grocery Business) Report: Food retail has room to improve Gen Z recruitment (Grocery Dive) Keeping bakery fresh and safe (Supermarket News) COVID accelerated the trends that appeal to younger generations (Supermarket Perimeter) About the IGA Minute   Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!   Don't forget to follow us on: Facebook  \|  LinkedIn   Have an idea for content or questions about the editorial calendar? Email Ashley Page, content editor of The IGA Minute. For advertising queries, contact Jessica Vician.  Refer Your Friends! Share with your friends on social media IGA Inc., 8745 West Higgins Road, STE 350, Chicago, IL 60631, United States Unsubscribe Manage preferences |
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