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title: "The IGA Minute: IGA's New Digital Cookbook Inspires Shoppers & Drives Sales"
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Preview the new Digital Cookbook; Register for IGA's Global Rally Virtual Conference; Land O'Lakes joins the Red Oval family

| View in browser September 30, 2021 FEATURED STORY IGA's New Digital Cookbook Inspires Shoppers & Drives Sales   Featuring seasonal shopper recipes—often using IGA Exclusive Brand products—IGA's new Digital Cookbook delivers an omni-channel marketing experience that retailers can easily leverage in their online and in-store marketing efforts to drive shopper interest and sales this fall and throughout the year. Preview the Cookbook and review the easy steps to sharing with your shoppers. IGA GLOBAL RALLY 2021 Register for the IGA Global Rally Virtual Conference   Registration is now open for the IGA Global Rally Virtual Conference, coming to you from Geissler's Supermarket IGA in Somers, Connecticut on Tuesday, October 26, 2021! During the online event, we'll be covering the most important topics facing independent grocers today, including:  Shopper behaviors in the new normal Solutions for hiring during—and after—the pandemic Proven, data-backed tools for knowing your shoppers and marketplace better, & tactics for increasing incremental sales Manufacturing & service provider insights And much more! Click the button below to register for this free event. RED OVAL ROUNDUP Land O'Lakes Joins the IGA Red Oval Family   IGA's new Red Oval partner Land O'Lakes shares IGA's 100-year history and dedication to local farmers. Spend a minute reading about the dairy farmer cooperative, their product innovations, and why they're excited to work with IGA retailers.  Congratulations to the Toss-A-Bag Winners   The IGA team had a great time meeting so many people at The NGA Show last week in Las Vegas. Visitors to IGA's booth had the opportunity to see the new IGA Exclusive Brand packaging, chat about IGA's programs for independent retailers, and play bags for a chance to win $100 VISA gift cards. Take a peek at the winners! IGA ALERT CDC Authorizes COVID-19 Booster Shots For Some   Last week, the CDC recommended Pfizer-BioNTech booster shots for qualifying individuals, which includes grocery workers who received the Pfizer-BioNTech vaccine six months prior. Click the button to see the full list of eligible individuals.  Active Shooter Class Available Online   In the wake of last week's shooting at a Tennessee supermarket, retailers and associates may wish to attend the IGA Coca-Cola Institute's Active Shooter Awareness class, which prepares associates for such an event with best practices recommended by local law enforcement. Access the class by searching "Active Shooter Awareness" once logged in to your account. DID YOU KNOW? Value-Added Services Can Add Revenue to Your Store   Did you know you can enhance your customers’ in-store experience and pick up additional revenue through value-added services? Visit IGA’s InnerCircle to explore ways to increase your revenue through savings on non-merchandise services. IN THE NEWS Will supermarkets’ grocery market share lead be short-lived? (Supermarket News) 5 ways grocers can harness the food-as-medicine trend (Grocery Dive) The NGA Show comes back in person (Supermarket News) UNFI sees opportunity in disrupted supply chain (Winsight Grocery Business) The post-pandemic fresh food consumer (Progressive Grocer) About the IGA Minute   Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need. Only have a minute? Scan the email for a quick overview. Have a bit more time? Click "a minute more" for the full scoop. Subscribe Here!   Follow us on: Facebook  \|  LinkedIn \| Twitter   Have an idea for content or questions? Email Ashley Page, content editor of The IGA Minute. For advertising queries, contact Jessica Vician.  IGA Inc., 8745 West Higgins Road, STE 350, Chicago, IL 60631, United States Unsubscribe Manage preferences |
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