---
title: "The IGA Minute: Increase Summer Promotion Sales with IGA's Digital Ad"
---

Welcome Bimbo Bakeries USA to the Red Oval family; Ransomware Part III class; NGA's Economic Impact Study; Who won the Quiz Corner?

| View in browser June 17, 2021 FEATURED STORY Increasing Summer Promotion Sales with IGA's Digital Ad   With summer meat sales and produce discounts designed to attract barbecue-minded shoppers, retailers can easily reach customers new and old through IGA's National Digital Ad, which delivers sharp analytics so you know exactly how the ad drives in-store traffic. That's why one IGA retailer chose to test out a digital-only promotion on organic grocery.   Explore the results—which include a 376 percent increase in organic grocery sales over 2019's organic sales and a 223 percent bump in organic produce—from the two-week digital promotion. RED OVAL ROUNDUP Welcome Bimbo Bakeries USA to the Red Oval Family!   With category-leading and recognizable brands like Ball Park and Sara Lee, Bimbo Bakeries USA is a shopper favorite. Learn how they're helping independents succeed through visual merchandising and more. FEATURED PROGRAM The Q3 Marketing Kit Has Arrived!   Get more out of everyday with the Q3 Marketing Kit: Ready, Set, Go! With summer and back to school signage paired with online content, plus new Spanish and non-branded signage, the Q3 kit makes it easy to refresh your store's look and drive sales. Subscribe today—the kits arrive in stores by July 1. FEATURED RESOURCES NGA Releases Economic Impact Study   The independent supermarket industry has been resilient and innovative over the past decade, according to NGA's Economic Impact Study. Explore the report and the role independents have had on the nation's economy. Ransomware III: What Can Retailers Do?   In the third and final class in the Ransomware series from the IGA Coca-Cola Institute, learn what you can do to prevent a ransomware attack on your POS system and what to do if you have been attacked. QUIZ CORNER Answer today's question correctly and your name will be entered in a drawing for a $25 credit to spend at Ashgrove Marketing's IGAmerch.com!    How long after their organic promotion did Martin's Fresh Market IGA continue to see a boost in organic sales? 1 week after the promo ended 1 month after the promo ended 6+ weeks after the promo ended Click the button below to submit your answer!  Brought to you by Ashgrove Marketing   Congratulations to last week's winner, Maxwell Rule of Northwest Grocers! Maxwell won a $25 credit to spend at Ashgrove Marketing's IGAmerch.com.  IN THE NEWS Grocers grapple with store safety measures in light of recent shootings (Grocery Dive) Independent supermarkets drive one-third of U.S. grocery sales (Supermarket News) FMI shares insights from 2021 health & well-being initiative (The Shelby Report) 2021 Top Women in Grocery (Progressive Grocer) Producer prices for grains soared in May (Winsight Grocery Business) Plant-based innovation continues to advance (Supermarket Perimeter) About the IGA Minute   Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!   Don't forget to follow us on: Facebook  \|  LinkedIn   Have an idea for content or questions about the editorial calendar? Email Ashley Page, content editor of The IGA Minute. For advertising queries, contact Jessica Vician.  IGA Inc., 8745 West Higgins Road, STE 350, Chicago, IL 60631, United States Unsubscribe Manage preferences |
| --- |