FMI's Shopper Trends Reveal Inflation Is Changing Shopper Behavior
In the last two years there have been a lot of things for shoppers to be concerned about: civil unrest, COVID-19, out of stocks. Now inflation joins the list. We break down FMI's latest U.S. Grocery Shopper Trends 2022, see how they will impact the independent sector, and what shoppers need from their grocer during these times.
RED OVAL ROUNDUP
Lavazza Talks Coffee, Sustainability, & Supply
IGA's newest Red Oval partner Lavazza shares how they are addressing supply chain issues, sustainability, and launching their new line.
Promote Pet Month With Shopper Sweepstakes
Celebrate your shoppers' furry companions during May Pet Month with a photo contest—they can win a $100 IGA gift card to spend in your store. Click for details and share with your shoppers on social media.
RESOURCES
Value-Focused Signs For Hard Times
Let shoppers know that your store means value, including high quality, local, and fresh offerings, with this sign kit.
Independent Grocers Financial Survey Open
All independent retailers are invited to participate in the 2022 Independent Grocers Financial Survey, a critical benchmarking tool for retailers and joint effort between FMS and NGA.
SHOPPER SOLUTIONS
10 Ways To Stretch Your Grocery Budget
Become your shoppers' partner in this inflationary period by offering tips for stretching their grocery budget. Share this shopper-facing article on your social media platforms, website, in email, and in your digital ad.
The IGA Minute is a weekly newsletter delivering the IGA news you need. For questions or story ideas, email Ashley Page. For advertising inquiries, contact Jessica Vician.
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