Editor's note: The IGA Minute will not publish next week, November 26, for the Thanksgiving holiday. We will resume publication on December 3.
FROM THE DESK OF
IGA CEO
John Ross
Preventing Cyber Attacks
While the world is distracted by a physical virus, hackers are targeting independent retailers with computer viruses, holding data and computers hostage in exchange for big money. IGA CEO John Ross asks all retailers and team members to use extra caution and diligence this holiday season to prevent these cyber attacks.
FEATURED STORY
Digital Media: Is It Time to Let Go of the Weekly Circular?
It's hard to measure the effectiveness of print ads, but one thing retailers know for certain is that shoppers are searching for bargains. With digital ads reaching 10 times the amount of people for the same cost as print, it's time for independent retailers to ensure their ads actually reach shoppers. See how IGA’s National Digital Ad 2.0 works, why all of our retailers need it, and what some are already saying about it.
RED OVAL ROUNDUP
Welcome Two Brands to the IGA Red Oval Family!
As delicious and healthy snacks for the whole family, SkinnyPop popcorn and Pirate's Booty are shopper favorite brands. See how they're helping independent retailers win the snacking category, and keeping the product moving during COVID-19.
RALLY RESOURCES
Want more information from the IGA Global Rally? Visit the Agenda page for session videos and information downloads, and the Partner Insights page for tactics from our Red Oval Partners on managing your business during COVID-19 and beyond.
Manufacturer Insights
This week, we're featuring insights from our manufacturing partners. Find out how the pandemic has impacted these categories and identify opportunities for growth by visiting their pages, linked below.
The NGA Fund for Fair Competition (FFC) supports NGA's efforts to create a level playing field for competition in the food retail sector. If you would like to support their efforts or learn more, click the button below and IGA will match contributions up to $10,000.
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