The three metrics that matter most to shoppers are price, selection, and service. IGA CEO John Ross asks retailers to identify which of those metrics they can improve on, and offers suggestions on where to start.
FEATURED STORY
Refresh and Invest with Affordable IGA Décor
IGA retailers have been supporting local farms and artisans as long as they have been in business, but they must ensure shoppers know about those local offerings to deliver what they crave and earn shopper loyalty beyond the pandemic. The quickest, easiest way to do that? Signage. Spend a minute learning how reinvesting in your business with Local Equals Fresh signage and IGA décor will help you attract loyal shoppers and increase sales.
The second of three modules for the popular Supermarket Management class starts Monday, January 18. The sustainability module focuses on how a store can significantly impact their bottom line by reducing expenses and eliminating wasteful use of resources by paying attention to one or two areas such as waste management and energy efficiency.
Retailers, store managers, and any team members with an interest should reserve their spot the for the sustainability module today.
SHOPPER SOLUTIONS
Easy Beef and Potato Casserole
Cold weather and cooking fatigue mean shoppers are craving easy-to-make comfort food. This easy beef and potato casserole fits the bill and features several opportunities to substitute IGA Exclusive Brand products. Share this recipe with your shoppers with the click of a button.
IGA ALERT
Your COVID-19 Resource Center
Visit IGA Alert to find the latest resources on COVID-19 in the grocery industry, including your state and local guidance, tips on how to prevent and manage infection, virus prevention signage, associate training, best practices, and more.
NGA UPDATES
NGA Fund for Fair Competition
The NGA Fund for Fair Competition (FFC) supports NGA's efforts to create a level playing field for competition in the food retail sector. If you would like to support their efforts or learn more, click the button below and IGA will match contributions up to $10,000.
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