Is the Nation's Labor Shortage a Temporary Phenomenon or Long-term Issue?
Regardless of the cause of labor shortages, what really matters is how to fix it and how long it will last, says IGA CEO John Ross. Here he offers ideas on how to improve recruitment marketing—to make stores and warehouses friendly places to work—to address the shortages.
FEATURED STORY
How NGA is Enhancing the Future for Independents
There are very few industries in the U.S. that employ more people, sell more goods, and generate more revenue than independent grocers—over one percent of the total U.S. economy comes from independent grocers! That’s why we need the National Grocers Association (NGA) to ensure we are well-represented from Main Street to Washington, D.C.
With their recent rebranding and the release of the Economic Impact Study, NGA is heralding the importance of independent grocers to the industry, consumers, and the national economy. See how and get the key takeaways from the study.
HOMETOWN HAPPENINGS
SOS Campaign Boosts Shoppers in West Oakland
With residents hit hard by the pandemic's economic downturn, Community Foods Market in West Oakland, California lost more than 28 percent of shoppers and economic recovery hasn't come fast enough. Store Owner Brahm Ahmadi recently launched a digital media campaign with a singular message: Save Our Store. See how he has rallied the public for this unique store in a low-income food desert and learn how you can help.
FEATURED RESOURCES
Final Week to Sign Up for Q3 Marketing Kit
Drive store sales and build shopper loyalty for just $35 a week with the Quarterly Marketing Kit. Each quarter, we'll send new in-store signage that links to online shopper offers, seasonal recipes, and meal solutions. Sign up for the Q3 kit, which arrives in stores in time for Independence Day shopping.
SNAP Training for Cashiers
If your store accepts SNAP benefits, you are legally required to have your employees fulfill certain training expectations related to SNAP. This class from the IGA Coca-Cola Institute trains cashiers to complete successful transactions and explains the dos and don'ts of SNAP payments.
QUIZ CORNER
Answer today's question correctly and your name will be entered in a drawing for a $50 credit to spend at Ashgrove Marketing's IGAmerch.com!
How many people signed up as Boosters to help save Community Foods Market?
25 people
500 people
75,000 people
Click the button below to submit your answer!
Brought to you by Ashgrove Marketing
Last week we had no winner! Remember, you must submit the correct answer to be eligible to win, and the answer is always in the newsletter. We've taken last week's credit and added it to this week's, so read the stories and submit your guess for a chance to win a $50 credit to spend at Ashgrove Marketing's IGAmerch.com.
Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!
Have an idea for content or questions about the editorial calendar? Email Ashley Page, content editor of The IGA Minute. For advertising queries, contact Jessica Vician.
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