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title: "The IGA Minute: SNAP Online for Independent Retailers"
description: SNAP online for independent retailers; Remembering Mary Geissler Nilsson; Valentine's Day dinner for two recipe; Hellmann's Big Game Display Contest ends
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Remembering Mary Geissler Nilsson; Final day to enter the Hellmann's Big Game Display Contest; Valentine's Day dinner for two recipe

| View in browser February 11, 2021 FEATURED STORY SNAP Online: What Independents Need to Know   When the pandemic sent many shoppers online, the USDA expanded a pilot program to allow more retailers to accept SNAP funds through their eCommerce platform. Explore the process for independents to gain access, including eligibility, the setup process, challenges to expect, and tips for success.  HOMETOWN HAPPENINGS A Tribute to Mary Nilsson of Geissler's Supermarkets   An independent grocery store run by the fourth generation is a rare thing in today's day and age, needing a strong leader to inspire children and grandchildren to continue the family and brand's legacy. Mary Geissler Nilsson was that leader for the greater Nilsson family, who now runs Geissler's Supermarkets nearly 100 years after her father founded the company. Current President Bob Rybick shares more of his grandmother Mary's story, who passed away on January 16.  EMPLOYEE APPRECIATION Supermarket Employee Day: February 22   On February 22, 2021, retailers and shoppers across the country will celebrate our nation's hard-working supermarket heroes. Access FMI's free toolkit to help you celebrate, and tell us what you've done for your team over the past year—we'll feature your efforts in a future story! RED OVAL ROUNDUP Win $250 in Hellman's Big Game Display Contest   The Big Game may be over, but there is still one day left to enter Hellmann's Big Game Display Contest for a chance to win $250. Snap a photo of your football-themed in-store display featuring Hellmann’s/Best Foods and Lipton Recipe Secrets and submit by Friday, February 12 to enter. SHOPPER SOLUTIONS Recipe: Valentine's Dinner for Two   Remind shoppers that Valentine's Day is worth celebrating this year, even at home. This recipe for Valentine's dinner for two features a classic menu of pan-seared steaks with red wine sauce, a traditional Caesar salad, and a rich flourless chocolate torte served on a pool of raspberry sauce. Click to share this special occasion recipe with your shoppers. IGA ALERT Your COVID-19 Resource Center   Visit IGA Alert to find the latest resources on COVID-19 in the grocery industry, including your state and local guidance, tips on how to prevent and manage infection, virus prevention signage, associate training, best practices, and more. IN THE NEWS Industry groups push for new tech solutions for nutrition incentive programs (Grocery Dive) What is happening with SNAP? (FMI) Grocery store workers feel forgotten in vaccine rollout (Eater) Big Food lost $12B in sales to small CPGs and private label in 2020 (Grocery Dive) Retailers and suppliers gear up for whatever the “new normal” looks like (Supermarket Perimeter) Getting consumers back into the grocery store (PYMNTS) How to monetize your receipts to drive sales (The Shelby Report) How sustainable packaging can boost sales in grocery (Winsight Grocery Business) About the IGA Minute   Welcome to The IGA Minute, the weekly newsletter that gives you the IGA news you need the way you want it. Only have a minute? Scan the lead page for a quick overview of important news. Have a bit more time? Click "a minute more" to get the full scoop. Subscribe Here!   Don't forget to follow us on: Facebook  \|  LinkedIn   Have an idea for content or questions about the editorial calendar? Email Ashley Page, content editor of The IGA Minute. For advertising queries, contact Jessica Vician.  Refer Your Friends! Share with your friends on social media IGA Inc., 8745 West Higgins Road, STE 350, Chicago, IL 60631, United States Unsubscribe Manage preferences |
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