How can independent retailers make more effective marketing decisions? Get the answers in this video interview with IGA CEO John Ross and Alter Agents Chief Strategy Officer Devora Rogers, as they share how media and net influence affect shopper behavior.
FEATURED STORY
Easy Omni-Channel Marketing For Independents
Today, independent retailers must do everything they can to help shoppers before they step foot into the store. That's where omni-channel marketing comes in. We break down omni-channel marketing and show you how to easily use content IGA is already producing to help you drive sales and earn net influence.
OPPORTUNITY TO WIN
Win A Copy Of New Marketing Book
Want to learn more about marketing and shopper decisions? Share a marketing and/or advertising best practice and you will be entered to win a copy of Influencing Shopper Decisions: Unleash The Power Of Your Brand To Win Customers by Devora Rogers and Rebecca Brooks.
UPDATE
Fall Assessment Begins Monday, August 1
The fall Assessment shops will start August 1, 2022, occurring weekdays before 7:00 p.m. Spring shop results are now available via your Survey.com dashboard. Click below for details.
FEATURED PRODUCT
Exclusive Brands: 2 New Mustard Flavors Added
IGA's private label mustard portfolio is expanding with 2 new flavors: Dijon and Honey in 12 oz. containers from Woeber Mustard.
The IGA Minute is a weekly newsletter delivering the IGA news you need. For questions or story ideas, email Ashley Page. For advertising inquiries, contact Jessica Vician.
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