Unleashing The Personal Narrative In Grocery Retail
53% of Americans shop small businesses due to more personal relationships. By sharing your story, you can connect the person behind the business to the person at the register. Explore how independents can build their brand identities by getting personal.
MARKETING MINUTE
How to Tell Your Unique Story
Want to share your family's unique story but unsure where to start? Ask yourself these three questions to help define your story.
RESTORE THE SHELF
The Key Back-To-School Grocery Staple For 2023 Is...
Ziploc Endurables are a must-have for back-to-school shopping this year, helping parents and students with on-the-go school lunches and snacks. IGA retailers can capture some of those back-to-school dollars with these grocery-friendly items. Click for tips.
RED OVAL ROUNDUP
Dan-O's Releases Hotly-Anticipated Cheesoning
Red Oval partner Dan-O's has done it again, launching a new product that has everyone drooling and talking about it on social media. Get the details on Cheesoning and how to order.
GRANT OPPORTUNITY
Rural Stores May Unlock Energy-Efficient Savings With Grant
Rural independent grocers may be eligible for the REAP grant, which supports retailers in their pursuit of energy efficiency and sustainability. Click for details on who can apply, funding requirements, and resources available.
The IGA Minute is a weekly newsletter delivering the IGA news you need. For questions, story ideas, or advertising inquiries, email Jessica Vician.
IGA Inc., 8745 W. Higgins Rd. Ste. 210, Chicago, IL 60631
