How Paid Social Drove Smarter Retail Decisions for IGA Stores

Greetings, see how Kj's Market used paid social to enhance pricing strategies; Plus, Smucker's pet foods are hitting the national digital ad—is your store ready? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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October 4, 2026

SOCIAL MEDIA FOR INDEPENDENTS

Driving Smarter Retail Decisions with Paid Social Advertising

See how Kj's Market and IGA utilized paid social advertising via Red Oval Partner AR Marketing to enhance pricing strategies, driving valuable shopper engagement and informed business decisions.

RED OVAL ROUNDUP

Because Pets Are Family Too: Savings on Smucker's Pet Brands

Now is a good time to learn more about Smucker's pet portfolio and review your pet set to help grow sales before the end of the year.

SUSTAINABILITY TIP

Sell the Equivalent of 9,280 More Gallons of Milk with 1 Action

Washing your refrigerator cases twice a year can prevent buildup and leaks, saving grocers the equivalent of selling 9,280 more gallons of milk each year! Get a quick tip on preventing corrosion on your refrigerated cases.

SHOPPER MATTERS

Turn Shrink Into Traffic: 5 Takeaways from Shopper Matters with Flashfood

Shoppers want fresh food they can afford. On Shopper Matters, host Michael La Kier and Flashfood CEO Jordan Schenck discuss how near-date food can help independent grocers meet that need while turning shrink into traffic, loyalty, and revenue.

The IGA Minute is a weekly newsletter delivering the IGA news you need. For questions, story ideas, or advertising inquiries, email Jessica Vician.