With nearly 1 million in-store visits, the buzz-worthy Big Game Giveaway engaged shoppers and most importantly, drove sales for IGA grocers. See how to keep that momentum through other plug‐and‐play campaigns.
ACTION ALERT
SNAP is in Danger – Act Now
SNAP is a highly effective and efficient program, but the House has passed a bill that would cut it by 25%. With a Senate vote imminent, it's time to contact your Senators to urge them to oppose cuts to SNAP. Click the button to contact them directly.
INSTITUTE INSIGHTS
New Potatoes Course for America's Favorite Vegetable
Level up your produce game with the Retail Learning Institute's new 12-minute Potatoes course, which offers quick, actionable training on top potato varieties, smart storage and handling tips, and engaging meal ideas.
SHOPPER SWEEPSTAKES
Celebrate Summer Grill Giveaway is Underway
As mentioned above, shopper sweepstakes are driving in-store sales and visits for IGA retailers. Don't miss the Celebrate Summer Grill Giveaway, running through July 8. Click the button for details and graphics to use online.
The IGA Minute is a weekly newsletter delivering the IGA news you need. For questions, story ideas, or advertising inquiries, email Jessica Vician.
IGA Inc., 8745 W. Higgins Rd. Ste. 210, Chicago, IL 60631
