Plus, Celebrate Summer Grill Giveaway shopper contest begins soon; Instacart partnership helps independents tap into large customer base...
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The IGA Minute. Your News. Your Way.

May 16, 2024

FEATURED STORY

username and password illustration and computer

How to Protect Yourself From One of Retail's Biggest Threats

 

Ransomware attacks increased by 68% between 2022 to 2023, with the average cost of ransomware attacks at $1.85 million. Victims and industry experts share tips for protecting your business in 2024.

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SHOPPER SWEEPSTAKES

Kebabs on the grill and Coca-Cola

Shopper Sweepstakes: Celebrate Summer Grill Giveaway

 

Starting May 29, 2024, IGA shoppers will have the chance to win one of three new grills of their choosing during the Celebrate Summer Grill Giveaway Sweepstakes. Get the details and assets to promote to shoppers. The sweepstakes is sponsored by The Coca-Cola Company®, Unilever®, Mars Wrigley®, Clorox®, The Hershey Company®, Potatoes USA®, and IGA®.

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RED OVAL ROUNDUP

Instacart app on mobile with orange produce 1200

Instacart & IGA Partnership Gives Members Direct Line to Platform & Connected Store Technologies

 

With their large existing shopper base, Instacart has an aggregated eCommerce audience for independent grocers to tap into. Learn about Marketplace and the brand's other solutions that can digitize brick-and-mortar stores, provide advertising services, and more. 

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Snickerdoodles made with Country Crock® Plant Butter

Country Crock® Plant Butter Debuts Unsalted Sticks For Simple Swaps in Recipes

 

With more shoppers looking to swap animal products for plant-based when possible, the plant-based category is rapidly growing. Country Crock® is helping independent grocers merchandise their new Plant Butter Sticks – Unsalted with planograms based on the size of your refrigerated cases.

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SHOPPER SOLUTIONS

Dog and cat with balloons, disco ball, and Purina pet food

Pet Photo Contest Ends May 31! 

 

The IGA and Nestlé Purina PetCare pet photo contest is live! Show your love for the 66% of U.S. households with a pet by sharing the contest and these resources to attract pet shoppers during National Pet Month.

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The IGA Minute is a weekly newsletter delivering the IGA news you need. For questions, story ideas, or advertising inquiries, email Jessica Vician. 

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IGA Inc., 8745 W. Higgins Rd. Ste. 210, Chicago, IL 60631

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