Your IGA Chicago team is working to increase shopper traffic in every IGA store with millions of new ad impressions every week. How will that happen? The answer is the new IGA Digital Marketing Platform, which leverages the size and scale of IGA for the benefit of all independent grocers in the IGA system.
The Platform is a set of digital elements tapping into each of the Big Three media buckets: earned, paid and owned. But the real magic occurs where these overlap, creating a comprehensive and impactful marketing strategy that puts us in play with competitors of all sizes and formats.
What’s your role? Get engaged with the Platform ASAP. Watch for additional information in next week’s edition of The IGA Minute and at www.iga.com.