Plus, does data analysis really identify which marketing resonates with shoppers? IGA CEO John Ross shares; Mars Wrigley goes all in on gummies.
View in browser
The IGA Minute. Your News. Your Way.

June 13, 2024

FEATURED STORY

The Kishman family at a conference table purchased in 1989

Celebrating 70 Years of Family and Community at Kishman’s IGA

 

Founded in 1954, Kishman's IGA has seen three generations run the store. 70 years and a second location later, the family is celebrating their anniversary with shopper giveaways and more. Learn the store's history and see photos through the years.

a minute more...

FROM THE DESK OF

IGA CEO John Ross at NGA Show 2023

AI: The Myths & Opportunity

 

AI has propelled marketing data analysis forward, making it an accessible, easy tool to evaluate the effectiveness of advertising, coupons, and even the weather on grocery sales, IGA CEO John Ross shares.

a minute more...

RED OVAL ROUNDUP

Mars Wrigley Gummies

Mars Wrigley's Fruity Candy Merchandising Tips

 

Three brands from Mars Wrigley — Lifesavers Gummies, Skittles Gummies, and Starburst Gummies — sell two times faster than the rest of the category. Mars Wrigley is helping independents better merchandise these top sellers with a planogram and list of top UPCs.

a minute more...
Revolutionize your fresh produce department today! Click to visit empowerfresh.com

POLICY UPDATE

NGA Logo

Stop SNAP Restrictions

 

A proposed provision in the annual appropriations package will allow the USDA to pilot SNAP restrictions, which will increase program costs and turn your cashiers into the food police. Contact your lawmakers to oppose these provisions. 

a minute more...

SHOPPER SWEEPSTAKES

Kebabs on the grill and Coca-Cola

Celebrate Summer Grill Giveaway Is Live!

 

IGA shoppers now have the chance to win one of three new grills of their choosing during the Celebrate Summer Grill Giveaway Sweepstakes. Click the button below to learn more and promote to shoppers this month.

a minute more...

The IGA Minute is a weekly newsletter delivering the IGA news you need. For questions, story ideas, or advertising inquiries, email Jessica Vician. 

Email
Facebook
LinkedIn

IGA Inc., 8745 W. Higgins Rd. Ste. 210, Chicago, IL 60631

Unsubscribe Manage preferences