How Well Do You Know Your Marketplace? 360° Analysis Serves Up The Data
Shopper demographics have changed significantly in the last 10 years, even in rural areas. Despite who retailers see in their stores, there are often new potential shoppers just outside their doors.
Don't miss out on new customers and potential sales while wasting advertising dollars. Let the cold, hard data show you what your marketplace really looks like — and how to reach those customers.
INSTITUTE INSIGHTS
Updated Active Shooter–Supermarket Course From IGA Coca-Cola Institute
The IGA Coca-Cola Institute has launched a 5-minute online course detailing how to respond to an active shooter situation in a grocery store setting. Available in English and Spanish, the course highlights the "Run, Hide, and Fight" responses.
PET MONTH
Last Week For Pet Photo Contest
Nestlé Purina and IGA are celebrating May's National Pet Month with a photo contest, giving your shoppers a chance to win Purina pet food for a year from their local IGA grocery store. Spread the word with your shoppers on social media!
RED OVAL ROUNDUP
Attract New Customers & Better Share With Upside
In 30 minutes or less, a retailer can set up their Upside account and start attracting new customers thanks to this Red Oval partner's app. See how Upside retailers often increase the most loyal shopper spend by 62% and how to get started.
EVENTS
Staying Relevant In Times Of Change
IGA CEO John Ross joins WFIA CEO Tammie Hetrick for a live webinar on July 11 to discuss changing trends within the independent grocery industry. All are welcome — you do not need to be a WFIA member to attend. Come with questions and register below.
Complimentary Admission to GroceryTech
How can grocers build a technology infrastructure to profitably serve shoppers now and into the future? Find out at GroceryTech, where IGA retailers receive complimentary admission with code IGAGT23. Click below to learn more and register for the July event.
The IGA Minute is a weekly newsletter delivering the IGA news you need. For questions, story ideas, or advertising inquiries, email Jessica Vician.
IGA Inc., 8745 W. Higgins Rd., STE 210, Chicago, IL 60631
