Social media is a powerful resource for independents, providing the freedom to listen and respond quickly to customers. And with 90% of consumers purchasing from brands they follow on social media, it can build shopper loyalty, too. We've gathered dos and don'ts from independents across the country to help you develop and implement the best strategy and practices for your store.
RED OVAL ROUNDUP
Have You Created Your AHAlidays Display Yet?
Inspire shoppers to add AHA! to their holiday parties with an AHA! display and enter to win $5K! Click for contest details and cross-merchandising ideas.
Grow Condiment Sales With These Tips
Want to see growth in your condiment section? IGA's Red Oval partner (and shopper favorite) Hidden Valley Ranch recommends offering a variety of SKUs, especially in larger sizes. Watch this video for more tips.
FEATURED NEWS
Dennis Darling Elected California Grocers Association Chair
The owner of Foods, Etc., Darling will take on a strategic role to oversee CGA’s many legislative, educational, and industry-related programs. For details on CGA's election and Darling's term, click the button below.
RESOURCES
Start The New Year With New Signage
Encourage shoppers to start 2023 with a fresh budget and dedication to wellness with the Quarterly Marketing Kit's 2023 Q1 signage. Some kits still available for January delivery.
Shopper Recipe: Holiday Cheese Wreath
Give shoppers inspiration for their holiday parties with this holiday cheese wreath recipe from Red Oval partner Mondelēz. Share on your social media page with one click.
The IGA Minute is a weekly newsletter delivering the IGA news you need. For questions or story ideas, email Ashley Page. For advertising inquiries, contact Jessica Vician.
IGA Inc., 8745 W. Higgins Rd. Ste. 210, Chicago, IL 60631
