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Stores: Super Bear and Foodland IGA
Location: Juneau, Alaska
Submitted by: Mark Graham, Director of Retail Operations, The Myers Group
We run “Motherlode Meat Sales” twice a year: in the fall and spring, at all our stores. 2019 was the first year for Foodland and Super Bear IGA, our two IGAs in Juneau, Alaska. Even though our Juneau stores are only nine miles apart, we hold the sales on different weekends, because of the extra work that goes into staffing them.
During the two-day sales, we feature deals on primal cuts of beef and pork, including whole cuts of NY strip, top sirloin and beef and pork tenderloin, as well bulk selections of seafood and poultry, like 10-pound bags of boneless chicken breasts and thighs. On the day of the event we do pre-cut and pre-packaged family packs, or we sell the whole primal at a reduced price that passes the savings we get from buying in bulk on to the customer. When we sell a primal, we custom cut it for the shopper right on the sales floor, which emphasizes the freshness of the meat and the skill of our butchers, engages shoppers, and makes us stand out from other stores that only carry pre-packaged meats. These events are hugely successful, with meat department sales up 362 percent during the two days.