Advertise with IGA

The Independent Grocers Alliance is the world's largest affiliation of independent grocers.

Through our Red Oval Partnership Program, CPGs, service providers, and other vendors can advertise directly to 2,000+ U.S. store owners and teams and 6,000+ retailers globally. 

WHAT IS THE RED OVAL PARTNERSHIP PROGRAM?

• The Independent Grocers Alliance (IGA) Red Oval partnership brings together premier manufacturers and strategic industry service providers dedicated to helping independent grocery retailers develop their businesses, better serve customers, and operate more efficiently and effectively.
• IGA Red Oval Partnership offers exclusive access and endorsement to independent grocers, a network traditionally challenging to reach. Through the partnership, IGA helps strategic industry service providers with retailer-facing communication and marketing to drive sell-in and sell-through at our alliance’s 1,950+ US retail locations.
• IGA operates as a not-for-profit. Red Oval Partners support IGA by helping develop, fund, and execute marketing events and providing valuable expertise to help retailers grow sales.

HOW DOES THE RED OVAL PROGRAM WORK?

• Together, we will build a custom, efficient, and effective marketing plan (using both B2B and B2C tools) to maximize your impact within the independent grocery industry.
• Throughout the course of the year, our team – including the marketing and retail-facing parts of the organization – works directly with you to execute the agreed-upon plan.