Hometown Proud Community Foundation


For nearly 100 years, family-owned IGA stores have been giving back and supporting worthy causes. They do it because they want to support and nurture our communities and the people who live in them. They do it because it’s the right thing to do. Most of all, they do it because they care.

As stewards of the IGA brand and the proud members of the Independent Grocers Alliance, we felt it was our responsibility to ensure that when a store faced an unimaginable crisis, we could support them in the same way they so often and so selflessly support others. So in 1993 we created the Hometown Proud Foundation, a 501(c)(3) dedicated to supporting IGA stores and the communities they serve when the need arises. 100% of the funds raised go to ensuring these family owned businesses survive and thrive. 

Current Need: Isom IGA in Isom, Kentucky (see donation options below)

It’s a scene of unimaginable disaster. This proud rural community of 1,365 people in Letcher County saw homes destroyed, local businesses filled with mud and debris, and the only grocery store for miles around, Isom IGA, was left devastated after being submerged under six feet of muddy water. The people of Isom, Kentucky lost not only their homes, belongings, and livelihoods, but also their access to fresh food and water.

But as of Monday, August 1 cleanup had begun. While store owner Gwen Christon is still in shock, the people of Isom are rallying behind her to rebuild and restore the store that sits at the physical and figurative heart of the community.

Isom IGA is a valued member of the Independent Grocers Alliance (IGA) and IGA USA wants to do what we can to help Gwen and her team find a path forward. 

Arthur, Gwen, and Simon Christon outside Isom IGA

Donate Directly to Isom IGA via GoFundMe

Visit the GoFundMe page created for donations that will go directly to Gwen Christon to help the community, associates, and the store recover. 

GoFundMe Donation
Isom IGA photo with

Make A Tax-Deductible Donation 

Make a charitable and tax-deductible donation to The Hometown Proud Foundation via PayPal. Donations made in the month of August will go to Isom IGA to help the community, associates, and the store recover. 

Hometown Proud Foundation