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Store: Thompson’s IGA
Location: 312 S Main St, Cuba City, Wisconsin
Submitted By: Loretta Goodridge
This past March, the store hosted a food drive for a local food pantry. What made this drive unique is that we offered our customers the option of donating their Loyalty Lane reward points to the food pantry. The Loyalty Lane rewards program is free, open to all, and easy to sign up (shoppers just need an address, email, and phone number). Customers are issued a rewards card they scan each shopping trip. They accumulate five points for every dollar spent in the store (excluding alcohol and tobacco). Each month, we offer around 10-12 items that customers can get for free or at a discount with their points. For example, this month we have a bag of Best Choice chocolate chips free with 700 points, and Best Choice instant oatmeal free for 600 points.
As popular as this program is, there are some people who end up accumulating thousands of points and don’t realize how high their point balance gets. For a while now, we’ve had a barrel in the store and encourage shoppers to trade in their points for a free product and donate that product to the food pantry. But having a food drive where people could donate points took out that extra step for a win-win. It’s an easy way to give back that doesn’t cost anything, and the food pantry has the added flexibility to use the points to pick up items whenever they need them. This event was hugely successful, with over 300,000 points donated!
31 day campaign throughout March
300,000 points donated
300 points = free can of corn (example of one of the 10-12 product deals offered each month)
$8,800 in increased sales thanks to the campaign momentum
We make it as easy as possible to donate and doesn’t cost them anything. It's great for shoppers who haven’t been using their points.
The event brought our community together at a time of the year when food pantries often experience low inventory. Having the points gives the food pantry some flexibility when it comes to acquiring items they need.
This program demonstrates our commitment to our community while helping our customers become not only invested in the community but also in our store. With the momentum behind this campaign, we also saw an increase in sales for the month, to the tune of an extra $8,800.
How to Implement: