Help Isom IGA recover from devasting floods
Help Isom IGA recover from devasting floods
Take 'N Pay Foodtown Hyper
Chatsworth, Kwazulu-Natal, South Africa
Department: Whole Store
Difficulty: Medium
Store Specs
Shopping area: 3,000 sqm (32,000 sqft)
Warehouse: 3,000 sqm (32,000 sqft)
Sales turnover: $3 million US
“We want our customers to be able to take full advantage of the special offers that our suppliers extend to us. But, because month ends are always very busy, we have a relatively small space on the floor that can be offered for supplier activity. In order to make sure there is enough space for everybody to participate, we set aside one day each year and invite our suppliers to join us for a “Suppliers Day.” During this event, each supplier is given a space outdoor to promote the products of their choosing. Many of them take this day as an opportunity to also offer special giveaway and activities. To make the event extra special and encourage family participation, we provide tons of entertainment, including face painting and jumping castles for the kids, as well as a variety of performers. The carnival-like atmosphere paired with the promotions brings in lots of extra customers, resulting in a 35 percent increase in sales turnover for the day. We advertise Supplier Day in all of the local media, as well as in-store. We invite both longtime and brand-new customers to join us for a day of fun.”
Increased Customer Satisfaction
A day full of fun and positive interactions is a great way to reinforce ties to your customers.
Have a Great Time
By creating a festive atmosphere and providing plenty of good promotions, everybody is sure to enjoy themselves.
Get Some Good Deals
With so many promotions and giveaways, customers save money while learning about new products.
Everybody is Happy
Our suppliers appreciate the opportunity to promote themselves and interact with customers face-to-face, our customers get a good deal, and our employees have a good time.
Brings in Customers
We increase our foot traffic and sales throughout the day.
Gather Data
We learned that consumer interaction with linked promotional activities drive sales.
We sell allocated space to suppliers, reducing costs. Promotions vary by supplier.
Have a best practice of your own? We want to hear it!
These Stories on promotions
8745 West Higgins Rd. Ste 210
Chicago, IL 60631
Phone: (773) 693-4520
Fax: (773) 693-4533