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Susanville Supermarket IGA, Susanville, CA
Department size – 12 feet long with 4 tiers
28,000 sq foot
Three times a year, both our employees and our customers excitedly await the arrival of the Pacific Seafood tractor-trailer for our big Seafood Sale. Although it looks like your typical truck on the outside, on the inside, it is a pristine fish market filled to the brim with a beautiful variety of freshly caught seafood. The offerings change with the seasons, but the truck is typically full of customer favorites, including live lobster, fresh oysters, Dungeness crabs, Alaskan halibut filets, and Alaskan cod filets. By timing the seafood sales with our weekend barbecues, we turn the whole parking lot into a big party. Wally, who has been driving the truck for the 20 years we have been hosting the events, typically throws some fish on the barbecue for sampling while also providing plenty of cooking tips and educating customers about the different types of seafood. In addition to the festivities in the parking lot, we also expand the offerings in the seafood department for the sale. On average, the event leads to a 30-40 percent increase in seafood sales, as well as increased sales throughout the store.
3 seafood sales a year
30-40% increase in seafood sales
For our Shoppers:
The fish comes straight from the coast. You can’t get any fresher in town!
Seafood is available at sale prices.
Whether they bring home a type of seafood they have never tried before or discover a new cooking technique from Wally, there is always something new to learn.
For our Store
Brings in Business
As people drive through the region, the truck is perfectly positioned to catch their attention. They see the truck, they see the people in the parking lot, and they just have to stop in and see what is going on.
Boost Sales Throughout the Store
People come in for the fish, but they leave with bags full of groceries. Once they have their halibut, they need butter and lemon, they might need broccoli for a side dish, a nice loaf of French bread, and a bottle of wine to pair with it.
Our customers get really excited about the Seafood Sale. We always have calls coming in asking when the next one is going to be held.
While the price of the seafood varies with the market, it is always offered at a sale price.