IGA & The Wonderful Company to Deliver Category Growth, Retail Media Innovation, & Shopper Engagement to Support Grocery Industry

Chicago, IL — [March 12, 2026] — The Independent Grocers Alliance (IGA) is proud to announce The Wonderful Company as a 2026 Red Oval Partner, launching a dynamic, year-long collaboration designed to drive sales growth, shopper engagement, and retail innovation across the IGA network of 2,600+ U.S. grocery stores.

Throughout 2026, The Wonderful Company will leverage IGA’s proprietary integrated marketing, retail media, and data platforms to connect its portfolio of leading brands with shoppers nationwide. IGA will also work closely with The Wonderful Company to deliver fresh category insights to retailers to help them advance their businesses and win in their local communities.

Featured Wonderful Brands

The Wonderful Company’s portfolio includes some of the most recognized and trusted brands in produce and snacks, including:

• Wonderful® Pistachios
• Wonderful® Halos®
• Wonderful® Seedless Lemons
• POM Wonderful®
• JUSTIN® Wine
• Lewis Cellars
• Landmark® Wines

These brands will be supported through high-impact programming tailored specifically to the IGA independent retail environment.

Q1 National Shopper Programs

The year-long partnership kicked off with The Wonderful Company participating in the “IGA Big Game Giveaway,” which ran January 28-February 10, 2026. Currently, the brands are appearing in the “Snacking Madness” shopper marketing program, which runs March 11-April 14, 2026. Both programs are designed to capture snacking demand during two high-traffic selling periods by providing IGA retailers with turnkey promotional support.

Driving Value for IGA Shoppers

Through this partnership, IGA shoppers can expect:

• National brand promotions delivered locally
• Digital circular savings and scan-down offers
• Engaging sweepstakes and seasonal campaigns
• Expanded access to premium fresh produce and snacks
• Enhanced digital and in-store experiences powered by IGA’s retail media network

The Red Oval Partnership reflects IGA’s commitment to connecting independent grocers with best-in-class CPG partners through data, education, marketing, and innovation.

“We’re excited to welcome The Wonderful Company as a 2026 Red Oval Partner,” said IGA VP Brand Development Michael La Kier. “The IGA brand is all about ‘Local Equals Fresh,’ so kicking off a new, powerful partner in this space is a huge win for our network. This is just the latest collaboration that delivers powerful national brand support while equipping our independent retailers with the insights and promotional tools they need to win locally.”

“This new partnership with IGA supports significant growth for both our organizations,” said Kurt Vetter, president of Wonderful Sales for The Wonderful Company. “The turnkey offerings allow us to connect our healthy brands with shoppers in exciting new ways.”

About the Independent Grocers Alliance

The Independent Grocers Alliance (IGA) was founded in 1926, bringing together independent grocers across the United States to ensure that the trusted, family-owned local grocery store remained strong in the face of growing chain competition. IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of over $43 billion per year. Currently celebrating its Centennial Year, the Alliance includes more than 7,500 stores globally, with operations in 46 of the United States and over 25 countries.

About The Wonderful Company

The Wonderful Company is a privately held $6 billion company committed to providing high-quality, healthy brands and helping improve the lives of the people who live and work in the places where we operate. Its iconic brands include FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, Wonderful Seedless Lemons, Teleflora, JUSTIN Wine, Landmark Vineyards and Lewis Cellars. Ranked No. 1 on the 2025 PEOPLE® Companies That Care list and one of Fortune® magazine’s “100 Best Companies to Work For” in the U.S., The Wonderful Company is continually recognized for its dedication to the well-being of its workforce, their communities, and the planet. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA.  

To learn more about The Wonderful Company, its products, and its core values, please visit  careers.wonderful.com or follow The Wonderful Company on  LinkedIn,  Facebook, and  Instagram. To learn more about the company’s corporate social responsibility impact, visit  csr.wonderful.com.