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Thanks to increased desire for sourcing local food and awareness around healthy eating, fresh produce is enjoying its time in the spotlight.
Consider these insights from a recent Nielsen study on consumer perceptions of local:
Add to that a growing concern over the safety of factory farm produce fueled by recent recalls, and IGA CEO John Ross sees opportunities for IGA’s independent retailers to use their produce department as a true point of differentiation. “Shoppers generalize their experience and the quality of your store based on their impressions of your produce department. This is our chance to tell our local story and cement IGA’s position as their partner in their quest for healthier eating.”
From forging relationships with family farms and branding the store with Local Equals Fresh signage to creating innovative produce promotions, here are 10 ideas helping IGA retailers score big in produce.
Develop New Relationships with Farmers:
Sales and Promotions
They introduced their almost 21,000 followers to the family farm Long & Scott Farm, with pictures of the farmers, along with the strawberries, corn, cucumbers, and other veggies they grow. Back in a November IGA Minute, we looked at how Brackett’s IGA used social media to generate excitement for a new relationship with a family farm in Maine. In addition to telling the story online, make sure to carry the storytelling throughout the store, using signage that is part of the “Local Equals Fresh” brand kit. At Geissler’s, they use magnetic signs in the produce and dairy departments to identify family farms.