Ask any multi-generational grocery retailing family how their job today compares to that of 30, 20, or even 10 years ago, and you’ll likely hear a pretty consistent answer: “Grocery is hard, and getting harder all the time.”
It’s true that the grocery industry continues to serve up new challenges every day. “More competitors, more difficult market conditions, and constantly changing shopper behaviors are a constant worry for everyone competing in grocery today, but even more so for independents,” IGA CEO John Ross says.
But that’s also precisely why IGA is needed, he maintains. “Winning isn’t out of reach for independent grocery retailers—every day we’re seeing that the consumer wants the unique features of an independent more than a national chain—but it may require that you embrace some new ideas, tools, and resources that give you a lasting competitive advantage,” Ross says. “It’s our job at IGA corporate to be the partner who creates opportunities in a challenging marketplace, and there’s no better way to learn about those opportunities than at the IGA Global Rally.”
Think you know what to expect from an IGA Global Rally? Think again.
The 2020 IGA Global Rally has a new timeframe (Monday through Wednesday, March 9 through 11), a new location at the Opryland Resort in Nashville, Tennessee, and a whole new approach to helping IGA retailers and their teams find innovative new ideas for building their business.
“With a new, centrally located venue with easy access for the majority of IGA USA retailers, we thought this was the year to shake things up,” says Ross, who is promising attendees less time in their seats and more time interacting and idea sharing with IGA retailers and partners.
“We’re not going to tell you what we think you should do. We’re going to show you what’s really working for IGA retailers around the world,” he says of the 2020 Global Rally agenda, which is part main stage presentation and part interactive learning experience.
Leadership Journey Workshop
The Rally kicks off on Monday, March 9 with a Leadership Journey Workshop from IGA Institute President Paulo Goelzer designed to help retailers and managers challenge old assumptions and transform the store to meet new market demands.
This first-ever Global Rally workshop just for retailers and their management teams promises to help attendees improve store culture, inspire a shared vision, and explore new and exciting ideas to help you prepare for the future.
Insights from the main stage
From an overview of industry trends and firsthand accounts of how the world’s best independent retailers are meeting them, to updates on the IGA programs helping retailers meet changing shopper needs in the U.S. and globally, and a deep dive into hard-hitting issues like ransomware and marketplace analysis, this year’s main stage content is designed to bring you the information you need to win at retail today and in the future.
But that’s just the beginning. This year’s IGA Global Rally will also feature an entirely new concept for best practices sharing with the IGA Innovation Showcase.
Best Practices from the Innovation Showcase
IGA’s first-ever Innovation Showcase is an interactive learning experience that brings vendor partners and retailers together with one key goal in mind: giving IGA retailers a list of ideas they can implement immediately to better their business.
Like a trade show, at the Innovation Showcase you'll be able to talk to suppliers, vendors, and partners about innovative offerings and services. Unlike a trade show, you won't have to be working a deal sheet; you'll instead have the opportunity to learn the best practices that are helping retailers like you grow their sales and improve their businesses overall.
The Innovation Showcase will give you the opportunity to experience sales-building tactics in key categories, learn more about the Red Oval partner opportunities that will drive your business, and be inspired to make positive changes by the top retailer best practices of the year.
Attendees will visit the booths of dozens of companies and see their ongoing presentations in the Best Practices Theatre to get information on:
- Category Insights: Proven tactics for increasing sales in key categories like pet, baby, beer, and more.
- Business Optimization: Ideas for optimizing your business, from analyzing your operations to turnkey co-branding opportunities that increase profits.
- Marketing & Branding: Best practices for reinforcing your Local Equals Fresh point of difference, from signage and apparel to new store décor and social media content.
Be there to see what’s working in retail
With a packed agenda and a new approach to interactive learning, will the Rally deliver what independent grocery retailers need to win? The answer from Ross is a resounding yes—but you don’t have to take his word for it.
“The best part about this year’s Rally is it’s almost entirely based in best practices,” Ross says. “You’ll get to talk to retailers and the partners who serve them about the innovative ideas that are helping drive department sales, solve operations obstacles, differentiate their stores, and keep shoppers coming back. It’s literally a formula for winning at retail wrapped into a fun, 3-day event, and we can’t wait to see it in action.”
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