Family Meals Month Shopper Sweepstakes Launches September 1

September is Family Meals Month, a time to inspire shoppers to gather around the table and enjoy more meals together. There are numerous benefits to family meals, according to research provided by FMI:

• Family meals fuel stronger families
  Family meals deepen and intensify family connections and make for healthier, more enduring families.
  
  
• Family meals promote healthy eating and healthy bodies
  Children and parents have better diets — increased fruit and vegetable consumption, better quality food — when enjoying meals together.
  
  
• Family meals fuel prosocial behaviors
  Eating together as a family is associated with lower levels of aggression, hostile behavior, and delinquency among adolescents. Those who frequently eat meals with their family are less likely to engage in risky behaviors such as smoking and drug use when compared to peers who never or rarely eat meals with their families.

To help stores and communities participate, IGA is launching a shopper sweepstakes designed to engage customers and reward them for participating in the movement: the Celebrate Family Meals Month Sweepstakes, sponsored by American Egg Board, Coca-Cola, and Gold Peak. 

Retailers can use the above Facebook graphic to promote the sweepstakes on their social media pages.

Sweepstakes Details

• Sweepstakes Period: September 1, 2025 at 12:00 AM (ET) – September 30, 2025 at 11:59 PM (ET)
• How Shoppers Can Enter:
  • During the Sweepstakes Period, shoppers can visit iga.com to complete an online entry form with their name, email address, and other required information.
  • Limit one (1) entry per person per day.
  • Two lucky winners will each receive a $500 Visa® Gift Card.

Family Meals Month is more than just a promotion — it’s a chance for IGA retailers to connect with their communities by reinforcing the importance of family, health, and shared mealtime traditions. The sweepstakes adds an extra layer of excitement, giving shoppers a tangible reason to engage with your store and with IGA online.

By encouraging entries, your store creates a positive shopping experience centered around family and community while increasing brand engagement during a key promotional period.

How You Can Participate

Promote the Celebrate Family Meals Month Sweepstakes in-store and online throughout September:

• Add signage near meal solutions, center-store displays, and family-friendly meal kits.
• Share social media posts highlighting the sweepstakes and the importance of family meals (click here for downloadable digital assets, including social media posts and reels and website banners).
• Encourage associates to talk with shoppers about the promotion and how to enter.

This sweepstakes is a win-win: shoppers gain a chance to win big, while retailers strengthen customer loyalty and spotlight the value of family mealtime.

Let’s make Family Meals Month 2025 the best one yet! Thank you to this sweepstakes' sponsors, Coca-Cola and Gold Peak, for investing in our stores and communities!