The NEW IGA Social: Low Cost, High Return

Social media is easily one of the most effective marketing assets you have at your disposal as a small business. And for good reason: with just a click of a button you can get your message out in front of thousands of current and prospective shoppers.

So why does social media remain so underused by independent grocery retailers?

The trouble starts when you realize with easy access comes increased expectation. Once you begin posting, shoppers expect a frequent and authentic dialogue about your brand. Meeting that expectation either takes time or money, depending on whether you’re posting your brand message yourself, enlisting the help of your team, or finding a company to do it for you.

That’s where IGA’s NEW social media program comes in to play. IGA has leveraged our size and scale to secure a national contract that delivers world-class social media support to you at a fraction of the cost you would be paying anywhere else. Working with AR Marketing, your Red Oval partner for social media management, this new program offers professional social media services proven to increase online traffic, build brand awareness, and strengthen your connection with customers—all for just over $3 a day. And with AR Marketing working on your behalf, that means you'll have the time you need to generate creative content shoppers won't be able to find anywhere else. 

For $89 a month, the new IGA Social program includes support for both Facebook and Twitter.

Here’s how it works:

• Identify Your Strengths
  An online form lets AR Marketing know the attributes that make you stand out, i.e. rocking deli, amazingly fresh produce, or expansive Kosher offerings. 

• Stay in Control—or Don’t
  This program is designed to provide you with enough support to sustain your social media account with minimal effort on your part while still giving you the opportunity to publish the creative store-generated content that shoppers love.

• Flaunt What You Got
  Professionally created and curated IGA-branded posts tout your store’s identified attributes and are published directly to your Facebook and Twitter accounts 4-6 times a week.

• Broadcast Your Ad
  Additionally, your weekly ad--as well as the national digital ad on Flipp--will be published each week so your shoppers can see your hottest deals.

• Monitor Results
  Track your growing fan-base with a monthly report showing you exactly how each post performed.

IGA has negotiated this offer on your behalf so that every retailer can participate. Individually, your store stands to gain hundreds and even thousands of loyal shoppers. Collectively, the weight of our efforts will strengthen the brand on a national level, making all our brand initiatives—like the national digital ad—more impactful at a local level.

IGA Retailers:

The next 15 retailers to sign up for IGA Social before November 30, 2018 will get their first 6 months FREE! Click the button below to sign up today.