Floral department sales continue to increase year-over-year, making them a key part of an independent grocer’s offerings. Healthy and blooming flowers can help IGA stores stand out from the competition. Ensure that your floral department is performing at the highest standard with the Retail Learning Institute’s course on Flower Care.
Course Description:
As a flower clerk, it is essential that you understand the basic handling procedures for fresh cut flowers. Specifically, you should improve your handling of the floral products that represent your department’s most significant portion of sales. Namely: roses, bouquets and potted blooming flowers.
With information about the watering and feeding requirements of cut floral products, this course explains how to ensure blooms in the floral department are lasting. Scientific information about the structure of flower stems explains the necessity of maintaining high water quality and including food preservatives.
In addition to information about sustaining and saving floral products within the store, this course provides guidelines for preserving flowers once they enter the consumer’s home.
Flowers can be difficult to maintain, as they can require different temperatures of air and water. This course simplifies the process and can help associates identify when a flower needs extra attention. From refrigeration to conditioning, each process is explained in detail — both why it can be necessary and how it should be accomplished. Example scenarios of potential problems are included, and each is followed by steps to fix the issue.
Including both the best tools for the job and instructions for shoppers, plus a nine-step emergency care procedure, this course will aid associates in reacting quickly to save flowers and protect the floral department. Keep the floral products fresh in your store and boost sales in this growing department, with guidance and training provided by the Retail Learning Institute.
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