Ready, Set, Go! Increase Sales with New Summer Signage

Jun 10, 2021

In case you missed it, IGA launched its first ever Quarterly Marketing Kit in April. Over 100 stores signed up to receive the kit, which was packed full of signage, digital marketing assets, and merchandising tips. Shoppers were delighted with the appetizing imagery, and seasonal messaging both in-store and online. And retailers were, too, sharing glowing reviews. "When shoppers see the new signage, they know we're trying to keep our store looking fresh for them. Our shoppers love the beautiful, seasonal signs with local messaging," Lance Walling of LaPerle IGA says.

IGA Foothills June 2021 Mary Rose Photography-11

"This kit is designed for independents," says IGA's Senior Brand Manager Joel Widmer. "It directly impacts your bottom line and your shoppers' impressions." Widmer says the kit acts as an easy button for all of a retailer's marketing needs, as it merges online shopper offers, recipes, meal solutions, and other educational content with new, seasonal in-store signage to keep stores looking fresh, builds shopper loyalty, and most importantly, drives store sales.

"IGA’s Local Equals Fresh promise is a competitive advantage, and it’s a message that comes through loud and clear in the Q3 kit. From July thru September, we’re celebrating the flavors of summer and helping shoppers get more out of every day." 

IGA Foothills June 2021 Mary Rose Photography-2

Keep reading to preview the Q3 kit, hear what retailers are saying, and subscribe today—your order will arrive by July 1.

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Summer Looks Different at IGA

Summer is a laid-back time of year. Shoppers are spending more time outdoors, packing coolers and heading to the park, the pool, a game, or a day at the beach. But laid-back doesn't mean slow—for most shoppers, summer can feel like it’s flying by too fast. That’s where IGA comes in with the Ready, Set, Go! Quarterly Marketing Kit, filled with ideas to make life easier, more convenient, and more fun for shoppers with tips and recipes for outdoor dining, summer events, and on-the-go meals. Then as summer winds down, there are ideas for easy breakfasts, back-to-school lunches, and after-school snacks.

IGA Foothills June 2021 Mary Rose Photography-22

Advertising Made Easy

If you’re looking for easy ways to boost your store’s profile online and in print, the Quarterly Marketing Kit has the graphics you need. To take full advantage of the 360° messaging, simply use the included digital assets in your own social media, eCommerce, website, and any print advertising to align with IGA’s national advertising. For example, early Q3 content featured on and in the IGA National Digital Ad will include ice cream and BBQ recipes and savings to capture the essence of summer cooking. All of these same graphics are available for you to tailor for your own local media. "It's customizable, so every retailer can make sure that it fits everything that they're trying to do in their local community," says IGA CEO John Ross.


At the store level, you can capitalize on these efforts using the signage provided. In social media posts, use the Better BBQ, Scoop on Summer, and Better Breakfasts graphics and include links to your store. When you use the eCommerce graphics provided, users will experience a seamless transition from social media to your store. Editable formats for the digital circular and print ads are also provided.

New for Q3

Among the many great benefits of the Quarterly Marketing Kit is the ongoing dialogue this format has created between the stores and the IGA visual merchandising team. With every kit, there are opportunities to give and receive feedback, which means that each quarter, the kit gets better, more responsive and more local. "We’re using the proven marketing tactics of major grocery chains, but we're adding in solutions to promote independent grocers' individual identities," says Widmer. In other words, the quarterly kit is addressing the true spirit of IGA that one size does not fit all.

IGA Foothills June 2021 Mary Rose Photography-40

This quarter, IGA has made the following upgrades:

  • IGA and non-IGA brand versions are available, meaning if you don't use the IGA logo in your store marketing, your kit won't feature it. Likewise, if you don’t sell IGA products, you won’t receive IGA Exclusive Brand signage, but instead more of everything else. 
  • Spanish-language signs are now available.
  • If you're using ecommerce, this quarter’s kit includes eCommerce signs linking straight to your website.
  • This quarter’s kit includes savings signs linking directly to your weekly ad. 

Current subscribers are looking forward to the upgrades. "Our shoppers loved the new seasonal signage in Q2 and we're especially excited this new Q3 kit will be available in Spanish," says Chang So, owner of two Hollister Super IGAs in California. 

And with the Q3 kit offering non-IGA brand versions, unbranded stores, like Orca's Island Market in Eastsound, Washington, can still benefit from the kit. "We didn't use the IGA brand product signs in the Q2 kit since we are an unbranded store, but one of the great customizations in Q3 is that we won't receive those signs but more of everything else including signage with links to our own weekly ad and website."

Below is a sneak peek of the Quarterly Marketing Kit and a preview of the kit in-store at Foothills IGA in Marble Hill, Georgia.

Seize the Summer for Your Store

"Keeping the store fresh is an important part of what we do to keep shoppers coming back and increase sales," says Jeff Downing, owner of Foothills IGA. This summer, why not give your store a fresh, new look? Inspire shoppers to get the Scoop on Summer with delicious ice cream and seasonal produce. Point them to Grill-Worthy Meats and help them start their day with Better Breakfasts. It’s all part of the Quarterly Marketing Kit, and it’s delivered to your doorstep when you subscribe.


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