Transform Your Pet's Health in Just 28 Days with the Purina Challenge

Jul 24, 2024

Is your furry friend ready for a health transformation? Purina's 28 Day Challenge promises to deliver noticeable improvements in your pet's well-being. This month, join IGA and more than one million pet owners who have seen the difference Purina can make. Here's everything you need to know to embark on this exciting journey with your pet.

A dog and their owner.

Day 1: Take the Leap

Starting the 28 Day Challenge is simple—purchase a bag of Purina's specially formulated pet food from your local IGA store. Whether you have a dog or a cat, Purina has a range of products tailored to meet your pet's unique needs. Visit Purina's website or an IGA retailer to find the perfect match for your pet.

Register your pet with Purina to immediately receive coupons for signing up, plus another coupon after completing the challenge.

Week 1: A Taste of Health

IGA believes in sourcing the best food for your family, and that includes your pets. As you introduce Purina into your pet’s diet, you'll notice an immediate interest in the new, delicious flavors. Made with high-quality ingredients, Purina's recipes are designed to be as tasty as they are nutritious. With real meat as the #1 ingredient and healthy energy from carbohydrates, your pet may want to play more often. Keep an eye on your pet's enthusiasm at mealtime—it's a sign of good things to come. 

Shopper Tip:

Look for our special 28 Day Challenge packaging at participating IGA retailers for a chance to win free pet food for a year!

Happy cats and dogs.

Week 2: Boost in Energy

By the second week, many pet owners report a visible increase in their pet’s energy levels. The highly digestible ingredients in Purina's recipes make sure that more nutrients are directly absorbed by your pet. Whether it’s an extra spring in your dog’s step during walks or more playful antics from your cat, you’ll start to see your pet enjoying life with newfound vitality.

Shopper Tip:

Check out Purina's social media channels for weekly tips and success stories from other pet owners participating in the challenge. Plus, visit IGA's socials to learn more about exclusive deals and use our National Digital Ad to save on food for the challenge.

Week 3: Shiny Coat and Bright Eyes

Purina's balanced nutrition works from the inside out. During the third week, you’ll likely notice your pet’s coat looking shinier and their eyes brighter. These are clear indicators that your pet’s overall health is improving, thanks to the essential vitamins and nutrients in Purina pet food.

Shopper Tip:

Capture your pet’s transformation! Share before and after photos on social media with #Purina28DayChallenge for a chance to be featured on IGA's or Purina's page.

The Purina 28 Day Challenge is for dogs and cats.

Week 4: Healthier Digestion and Overall Wellness

As you near the end of the challenge, the benefits of Purina's 28 Day Challenge will be evident in your pet’s attitude and overall well-being. Consistent nutrition leads to better digestion, fewer stomach issues, and a happier pet. Healthy joints, teeth, and muscles will help your pet live their best life. You’ll see it in their movements, their playfulness, and their affectionate behavior.

Shopper Tip:

Visit Purina's website and the National Digital Ad for special discounts on Purina products to continue giving your pet the best nutrition possible beyond the challenge.

Conclusion: Celebrate the Transformation

Congratulations! You and your pet have completed the Purina 28 Day Challenge. Celebrate this milestone by continuing to provide your pet with the nutrition they deserve. With Purina, you’re not just feeding your pet—you’re nurturing their health, happiness, and longevity.

Take the Purina 28 Day Challenge Today!

Transform your pet’s health in just four weeks. Purchase your first bag of Purina and see the difference it can make. Visit Purina.com and your local IGA store to get started. Your pet deserves the best—find it with IGA and Purina.

Pet food aisle in a grocery store.

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