5 Benefits To Quarterly Signage Updates

With 82% of shoppers making purchase decisions while inside the store, inspiring shoppers with recipe ideas and highlighting your unique differentiators (like freshly baked cookies from the bakery or selection of local products) through in-store signage is a strong business strategy.

Independent Grocers Alliance members can put that strategy into practice with the Quarterly Marketing Kit (QMK), a valuable resource that helps independents compete with national chains and increase sales. The QMK subscription delivers an omni-channel marketing experience through in-store signs, online educational content (including recipes), and social media assets that call attention to your local points of difference.

This Q4 kit celebrates the joy of the season while considering the reality that many of our shoppers will need to scale back their holiday spending. From low-cost holiday recipes to tips for shopping on a budget, this kit will help your shoppers celebrate the season comfortably.

Check out these five benefits to subscribing to the quarterly kit:

1. Eye-catching, seasonal signage: The kit provides 50+ signs with consistent brand messaging and helps IGA retailers maintain a cohesive brand image across all their marketing channels.
2. Social media & eCommerce assets: You'll gain access to digital assets, too! If you're on an IGA eCommerce template, it will automatically be updated with the Q2 images and content. IGA Social customers will also have their social media automatically updated.
3. Low cost, big impact: The materials in the kit are designed to be cost-effective, which is particularly important for independent grocers who may not have large marketing budgets. QMKs are $500 per quarter (only $35 a week!).
4. Branded or non-branded: If you're not branded IGA, don't worry, you won't receive signs with the IGA logo. All signs are also available in Spanish.
5. Easy implementation: Every order includes a quarterly playbook with instructions for each QMK.

The Q4 aisle blades highlight the fall and winter holidays, including Halloween, Thanksgiving, and Christmas.

Subscribing to IGA's Quarterly Marketing Kit can help independent grocers attract more customers and increase sales. The kit's cost-effective materials, professional design, and focus on promoting healthy and cost-effective eating habits make it an excellent choice for independent grocers looking to enhance their brand image and engage their customers through omni-channel marketing.

To sign up for the Quarterly Marketing Kit, click here.